Background briefing
American Leisure was founded over 30 years ago. The company conceptualises, designs and operates innovative spas, lifestyle, sporting and recreational wellbeing facilities worldwide.

Main products and services
Key elements of the American Leisure service:
- Facility conceptualisation and design
- Positioning in the marketplace/branding
- Staff selection
- Training and development
- Financial management
- Sales and marketing
- Increase utilisation and membership
- Implement standard operating procedures

Our reputation may be international, but our dedication to our clients is highly personal. Every project in which we participate gets individualised attention and we do whatever it takes to deliver quality and satisfaction.

We’re committed to providing our clients with the finest service, along with the experience and expertise required to bring projects to life while remaining within feasible economic parameters to ensure success.

Additional services
We're capable of providing virtually every service associated with a project, from the conceptualisation of plans to equipment purchasing and special events. A well-designed, superbly managed facility that achieves your goals is the hallmark of our work.

We operate most of the facilities we’ve designed and developed. Our management personnel develop creative and exciting programmes that please members/guests and assure retention, referrals, and satisfaction. Our spectrum of programmes and activities are designed to meet individual’s health and wellbeing, educational, recreational, and social needs. Our input is based on a real world understanding of what works. American Leisure knows how to make it work for you.

USPs
We're proud to point to our reputation as innovators and trendsetters. As people increasingly focus on their wellbeing to optimise their lives, we're leading the way by anticipating and exceeding their rapidly changing demands.

Our ability to stay ahead of the curve has made American Leisure attractive to the hospitality and real estate industry worldwide. Overall health and wellbeing are the goal. For each project we determine the goals and vision for the type of facility that addresses that end. Our extensive experience includes hotels, commercial for-profit facilities, colleges and university residential facilities, municipal facilities and luxurious private clubs.

Where in the world?
We work with over 60 spas, including The Setai Wall Street, Hotel Plaza-Athenee, Spa at The Edge (all New York); Broken Sound Club & Spa, Florida; and Encanto Spa, California.

Plans for 2013
Projects include Moonstone; Spa at Broken Sound Club, Boca Raton; and Spa at the Ocean, both Florida and Encanto Spa, California.

Who’s who?
Steve Kass, chief executive officer; Wendy Bosalavage, president; Tom Johnston, chief operating officer; Terri Wiezycki-Barbaria, senior executive vice president.

What the clients say
“American Leisure has solid knowledge in spa management, staff development and training. They've guided us through the opening phase after solid pre-opening consultation and assisted us in the daily operations of our spa.” Sebastian Wurst, general manager,
Hotel Plaza-Athenée, New York, NY, USA

“We've recently renovated our spa and fitness centre. American Leisure’s industry knowledge and expertise was invaluable and we thank them for our success.”