Leisure Management - Build Immersive Training Experiences with Technogym Club 4.0

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From Health Club Management 2019 issue 6

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Build Immersive Training Experiences with Technogym Club 4.0

Technogym’s Club 4.0 concept helps operators innovate, with compelling content and all-new classes. We find out about how it’s being put to use by operators

At the heart of any successful fitness community is a brand that truly understands its people’s goals. Technogym is committed to being that brand.

Technogym’s Club 4.0 concept launched at IHRSA 2019 and by combining exciting equipment, digital innovation and complete training programmes, helps operators provide a different fitness experience to each and every customer.

Training Formats
Technogym offers a range of training formats through its Club 4.0 concept, including: Skillrow, Skillbike and Skillmill (HIIT), other options are the new Biocircuit and Skillathletic concepts, as well as Skillrun classes and Bootcamp.

Trainers benefit from Club 4.0 too – with the professional licenses for each of the formats allowing them to create classes based on performance data as well as engaging training content.

Evolution Of The Gym Floor
Personalised training experiences are a key way to attract and retain customers. But they now also provide a crucial opportunity to drive revenue and build communities around exercise.

Savvy operators are using Club 4.0 formats to transform the gym floor experience. The technology can help you create a dedicated space in your facility, or develop a standalone studio to maximise the use of your square footage. This flexibility means you can deliver personalised fitness experiences aligned with your business objectives.

Get more competitive
Market competition from boutique operators means we all need to think outside the box to differentiate our offering. Club 4.0 formats do this by focusing first on the needs of your end user, then by helping you make more of your available staff, space, and time.

One of the unique aspects of Club 4.0 is its use of digital. Technogym utilise the mywellness cloud digital platform to offer class formats that connect all Technogym products and programmes.

This means your users can collect and access all their personal data in the same profile via a mobile app, whether they are in a class, using Technogym equipment in your facility, or outdoors.

Fully connected studios
Operator Fitness Space embraced the opportunity to implement Technogym’s digital innovation, with a rollout of 35 connected studios using Teambeats immersive heart rate training experiences. “Data is key to our model,” explains Tim Benjamin, CEO and founder. “So this is an extremely powerful addition to our customer experience. It means our fitness coaches and members can make the most of their data, to create better classes and get customers more motivated.

“In a tech-driven world, people want to understand what they’ve achieved in the time they’ve invested in exercise. The Fitness Space app gives them all this and more. We’ve found it significantly aids retention and engagement.”

Ready to launch a new format?
Technogym provides support during the rollout of any new format, so you can maximise its implementation and success.

Find out more about the Club 4.0 experience by contacting Technogym on 01344 300236 or emailing [email protected]

CASE STUDY 1:
Innovation at Everybody Sport and Recreation

Everybody Sport and Recreation implemented a Club 4.0 format from Technogym to offer a new member experience.

In April, they launched Biocircuit in a dedicated room at Macclesfield Leisure Centre. “Everybody’s thrilled with the launch,” says Paul Winrow, director of sport and operations. “Biocircuit has helped us offer something new and exciting to our members. As a charity, our aim is to continuously provide innovative fitness technology, and Biocircuit is evidence of this. It benefits all our members, whatever their goal.”

The Biocircuit was installed as part of a Club 4.0 upgrade

CASE STUDY 2:
Nuffield Health uses Club 4.0

Nuffield Health’s 2018 gym floor transformation project developed new class formats with four new zones, bringing a new dynamic based around each customer’s individual levels of power, agility, speed and stamina.

To date, 29 Nuffield health clubs have rolled out the new Skillbike, Skillrun, Skillrow and Skill zones.

“Member feedback has been fantastic,” says Chris Scragg, regional fitness operations director. “Engagement has increased, but most importantly, the members are experiencing amazing results. This has paved the way for further rollouts of the new class formats.”

This year, Nuffield Health wants even higher levels of engagement, content and digital connectivity, and Technogym products will be underpinning the delivery of their Connected Health strategy.

Nuffield is installing Club 4.0 across its clubs as part of a gym floor transformation

CASE STUDY 3:
Inverclyde Leisure’s sell-out classes

Inverclyde Leisure transformed facility space into a dedicated Club 4.0 Skillbike studio at Waterfront Leisure Centre, creating a concept that differentiates the Waterfront centre from its other facilities.

After the 15 Skill bikes were installed, the timetable grew from seven to 30 cycling classes per week. Class occupancy across the first six months was at 83 per cent.

“The Skillbike product and studio has exceeded our expectations on multiple fronts,” says CEO Kieron Vango. “These classes are now our most popular group fitness class, and member demand has led to us programming even more.”

Skillbike class occupancy of 83% at Waterfront

Originally published in Health Club Management 2019 issue 6