Steve Barrett
Small group training needs to be more than just a workout protocol to deliver an experience that pulls customers into your health club, it’s vital the entire package feels relevant to them.
People are increasingly exposed to world class programming online, so the days of a hastily prepared circuit class with no long-term structure, led by a clock watching, rep-counting trainer need to be consigned to history.
In order to engage members, deliver results and drive revenue from small group training, consider how the workout protocol differs from other offerings in terms of the trainers’ role and the intensity, duration and equipment – these all contribute to long-term relevance and viability.
Our MX4 Training System was designed to enable operators to deliver a long-term solution to a diverse range of clients, using equipment which offers equally powerful solutions during and outside small group training sessions.
Sessions should offer progress for regular participants, but also be suitable for those who only wish to join occasionally.
Writing 12 months’ programming with built-in periodisation would be a mammoth task for club PTs, so we did it for them, taking a hybrid approach to the design of content. This means MX4 has over 150 predesigned session plans.
The MX4 protocol aims to enhance key aspects of fitness, such as cardio, power, strength and endurance. It would be wrong to classify MX4 purely as HIIT, because some of the predesigned sessions focus on developing skills, balance and coordination, while others encourage participants to challenge themselves in terms of intensity.
The research that went into creating the product provided us with a foundation to address the needs of ageing populations. Working with in-house scientists and age-specific focus groups we used scientifically-validated research to create ‘MX4 Active’ to get older, deconditioned adults moving in a way that’s right for their abilities.
Working with age-specific
focus groups we created
‘MX4 Active’ to get older,
deconditioned adults moving