photo: Technogym
What digital features personalise training experiences?
Personalisation goes beyond features and in today’s environment consumers are demanding ‘accessible experience transfers’ to support their training experience.
At the very core of this is the digital customer journey, and regardless of whether the user is in a cinema or a gym, the execution of tasks such as booking, or making payments don’t change – the need for frictionless experiences is a must.
or several years Technogym has invested heavily in precisely this – the customer journey – with an obsession about the user’s training experience. For example, operators using the Mywellness CRM have a platform that helps them personalise every individual user training experience inside and outside the facility: from the initial assessment to the personalisation of a programme, the follow-up and ongoing review, and the sale of additional services – both within the gym environment and at home.
From a training experience perspective, Mywellness CRM further helps operators personalise individual user training experiences, thanks to a machine learning AI-based system that optimises, progresses and adapts the training experience based on the individual needs, habits and passions in order to boost engagement and maximise results.
Which systems can be used to deliver personalised experiences?
Nearly all our product lines are digitally connected and can be used to deliver personalised training experiences and challenges, engaging group exercise and motivation, regardless of location.
Connecting product and software is the Technogym Ecosystem, an open platform that can be easily integrated with applications such as membership software, marketing and payment platforms and body analysis and assessment devices that are already in use at the facility. They also integrate with consumer apps and wearables.
The ecosystem can now also be integrated with fitness equipment from any manufacturer using the Bluetooth Fitness Machine Protocol. Additionally, Mywellness, the Wellness lifestyle CRM of the Technogym Ecosystem, helps facilities and businesses accelerate their digital strategy and transformation, improving users’ experiences and increasing ROI, thanks to the surge in attraction, retention, upselling and secondary spend.
Whether a user is in a
cinema or a gym, the
need for frictionless
experiences is a must