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Leisure Management - Mohammed Ibrahim

Spa People: 20th anniversary issue

Mohammed Ibrahim


Spas will be life centres for social interaction for everyone, from children to adults

Mohammed Ibrahim, The Wellness photo: The Wellness
Spas have the potential to replace hospitals, says Ibrahim photo: Lux Grand Baie

When did you learn your biggest life lesson?
Without a doubt, it was during the early part of the pandemic – both personally and professionally. When everything paused, people got to see things from a different perspective. It was a golden opportunity to review, analyse and improve, which resulted in so many positives that I still observe. It forced us to step out of our comfort zone, leading to great success and it’s now our norm to think outside the box.

How has our sector evolved?
The global spa industry has witnessed many changes from both a technological and operational perspective, however, I believe the biggest change has been embracing wellness. It’s not only about a spa treatment any more, the focus is on supporting an individual’s wellbeing and enhancing their lifestyle.

What radical changes do you foresee?
Spas will replace hospitals. People will no longer go to a doctor to treat diseases, they’ll get advice at spas about how to prevent them. I also believe spas will become life centres for social interaction, from children to adults. They’ll be a force for innovation and enhanced lifestyle.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Derek Barton


Originally published in Spa Business 2023 issue 3
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