photo: CET CrypSpas
Having worked in the sector for over 20 years, I understand the pressures that rising energy prices are causing for health club owners. It’s a tough balancing act, but with the correct approach, the CryoSpa ice bath can be a revenue generator, rather than simply another cost.
Many of our clients use the CryoSpa offering to get more people through the door, either on a pay-per-use basis, or as new gym members. Most of our clients that operate on a pay-per-use basis see a return on investment within the first year and many within six to nine months. Other clubs thrive by offering cryotherapy as part of a premium package or membership tier.
Energy consumption is another important consideration. While most ice baths cool by conduction alone, CryoSpa ice baths use a combination of conduction and convection, which is much more efficient. The 20 jets provide a powerful cooling modality that means water at 8°C will feel colder than still water at 1°C.
With healthcare and wellness leaning more toward recovery and self-care, even the NHS is introducing social prescribing, where gym memberships and swimming sessions are prescribed as drug-free alternatives. Ice baths are part of this movement, going from the preserve of elite athletes to something members of the public are eager to embrace and by adding an ice bath to your facility, you tap into this growing market.
With daily operating costs in the region of £2 or £3 and income from a single user of £10 for a 5-to-10-minute session, an ice bath can generate £50 to £100 per hour. Some of our clients, such as Bodyscape Gym in Belfast, offer one hour slots to sports teams for £75 a session.
A CryoSpa
ice bath can
generate £50 to
£100 per hour