Incentivated Ltd: An incentivating move by Xscape

Sport, parks and leisure - Incentivated Ltd: An incentivating move by Xscape

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31 Mar 2006

An incentivating move by Xscape

Supplier: Incentivated Ltd
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Xscape and SNO!zone have enlisted Incentivated to handle their mobile and email marketing.

The two partners have signed up to Incentivated's dual-media (mobile and email marketing) software package called 'iris', a product designed to let them combine the benefits of the two main digital media in a single online solution.

Initially they plan to allow customers to use their mobile phones to both enter prize draws and also to sign up for promotional info about the facilities on offer at Xscape sites.

By adding a shortcode mobile phone number to traditional marketing material, the two companies hope to increase response rates, track advertising effectiveness and collect consumer data for future marketing campaigns.

Later this month they will also launch their new email newsletter, designed to keep customers up to date with new extreme facilities, temporary exhibits and other events at all three sites, as well as special offers.

Mobile and email marketing will be used in parallel, with greater information provided first by email and then reminder and late availability text messages sent to reinforce the campaign.

Xscape runs extreme sports and leisure activity centres in Milton Keynes and Castleford (Leeds), with a third due to open at Braehead (Glasgow) in April this year.

SNO!zone is a separate company which manages the snow slopes at the Xscape venues, including the UK's largest indoor snow slope at Xscape's Milton Keynes centre.

Supplier: Incentivated Ltd
London UK
Incentivated Ltd is an independent company specialising in bringing the Mobile Interactivity Revolution to the world's leading organisations.

Web: www.incentivated.com
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