The products contain the freshest organic botanical and mineral ingredients with more than 200 handmade formulas made in the US, with limitless trendy colours to suit all, including ethnic skin tones.

The colour palette is limitless because KROMA offers customised make-up creations as well as re-creations of discontinued shades.

KROMA also has a new customised botanical gloss line infused with a choice of organic essences.

The entire range is 'environmentally green', highly durable with high pigmentation, and is sweat-proof.

The company's website features a 'virtual' make-up artist, allowing customers to view different shades on either a model's or their own skin via an uploaded photograph.