The multi-fruit lipid blend also reduces dryness with deep moisturisation, preparing the surface for cleansing using high-potency active ingredients.

Included are zi cao, an ayurvedic herb to soothe sensitive skin; antibacterial margosa leaf; and fatty acids such as omega 3, 6 and 9.

Shula Starkey, skincare expert and founder of ARK says: "If you don't cleanse, you haven't got clean skin which allows the build up of bacteria.

"If you don't cleanse properly or thoroughly this can often be the start of any future skin problems.

"Cleanse and moisturise at the very least, but I would recommend also using a pre-cleanse oil to take off surface debris before continuing with the rest of your skincare routine."

ARK remove pre-skin cleanse should be applied with dry hands on to dry skin before cleansing.

It is then massaged in gently all over the face before adding water to form a thin liquid emulsion.

This is followed by further massaging and then rinsing off with warm water.