Boomerang Media: Ad contract flies to Boomerang

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31 Jul 2008

Ad contract flies to Boomerang

Supplier: Boomerang Media
More Boomerang Media details

Digital Cinema Media, the new joint venture between Odeon Cinemas and Cineworld Group have awarded their in foyer 6-sheet and washroom contract to Boomerang Media.

The contract adds additional media formats to Boomerang’s existing cinema postcard business and will include in excess of 600 illuminated 6-sheet poster panels and 1500 washroom panels.

Figures indicate that Cineworld and Odeon cinemas generate over half the UK annual admissions and footfall numbers are expected to peak with a strong film schedule lined up for the remainder of the year.

Films such as Quantum of Solace, High School Musical 3, Harry Potter and the Half Blood Prince and Madagascar 2 are all expected to bring in record footfall numbers.

In addition to the existing 6-sheet, experiential and postcard media opportunities, Boomerang Media has revealed it will also be introducing digital formats.

Supplier: Boomerang Media
Aldershot Hampshire UK
Boomerang Media is a UK destination-based poster, postcard, digital and experiential solutions company, specialising in reaching targeted youth and adult audiences via effective and proven media formats. Media destinations include health clubs, style bars, cinemas, soccer centres, universities, secondary schools and play houses, in which we bring brands to life through creative, integrated and bespoke media campaigns.

Web: www.boomerangmedia.co.uk
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