WindowGain UK: Digital advertising comes to Oxford Street

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28 Nov 2008

Digital advertising comes to Oxford Street

Supplier: WindowGain UK
More WindowGain UK details

Digital advertising comes to Oxford Street

Oxford Street’s easyInternet Café is the first of a London site network planned to feature large format digital projection screens in the shop windows, as part of new projection system from outdoor media contractor and technology company WindowGain UK.

AV integration company Paradigm, using WindowGain technology, installed eight Panasonic PT-D5700 DLP projectors in the Oxford Street location, creating two HD rear projection screens of up to 40ft² on the ground floor and up to 80ft² on the first floor.

The system, which allows shop windows to be used for advertising and messaging purposes – creating what is said to be an eye-catching and innovative way to communicate with the public – is the first in a rollout of iconic London sites to be announced.

WindowGain’s recently launched Hi Max (High Definition – Maximum Impact) system has already been installed in 11 flagship shopping malls across the UK including Bluewater, The Metro Centre in Gateshead and the Bullring in Birmingham.

Supplier: WindowGain UK
Nottingham Nottinghamshire UK
Understanding the importance of digital advertising and using a unique process, we have created an entirely new and untapped canvas for advertisers, converting under-used windows, or any glass surface into memorable and striking high-definition audio/video displays.

Web: www.windowgain.com/uk
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