Intensiti, a new brand of premium MMA gyms and facilities, is set to open its first site in Amman, Jordan, this month.

The Intensiti concept blends the traditional commercial fitness gym model with an extensive MMA offering. Facilities are split into three distinct areas:
combat sports; strength, conditioning and cardio; and diet and nutrition.

Training options at this rst club - a 1,400sq m site - include an MMA cage, kids' sessions, group cycling, a boxing ring and a kettlebell area.

Cybex will equip the gym, and there will be live DJ sessions.

Owned by Midrar Capital Holdings, and with the launch supported by Proleisure, Intensiti may now roll out via owned sites or franchise deals, with three sub-brands: Intensiti 90, Intensiti 180 and Intensiti 360.

Intensiti 90 is a community product focused on combat sports, with a smaller footprint, operating costs and profit margins.

Intensiti 180 gyms – including the first site - will offer a blend of lifestyle fitness alongside professional MMA coaching. The 360 product will offer all aspects of the 180 product but in a more intimate, one-to-one spa-style environment.

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