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27 Feb 2018
Will gas stations be transformed into the health clubs of the future? Reebok partners with Gensler for 'Get Pumped' proposal
BY
Kim Megson
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Global architecture and design firm Gensler have collaborated with sports giant Reebok to create a new concept transforming gas stations across the US into fitness hubs. The proposal, called Get Pumped, is a long-term vision for adaptive reuse inspired by the rising demand for electric automobiles, which will lessen the demand for gas stations.
Gensler have imagined various ways in which these redundant facilities could become community spaces, “where people can prioritise their mental and physical wellness and access fuel their bodies."
Alfred Byun, senior associate at Gensler, said: “We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car. Imagine an option to leave the traffic jam to unwind with yoga, get your Crossfit Fix, or pick up a green juice and your weekly farm share all in one place.”
The concept takes on three different forms, reflecting the different types of gas station scattered across the US:
In the spotlight: Get Pumped’s Fitness Hubs
The Network: Major interstate rest stops will be reimagined as places where travellers can stop and generate energy through spinning and boxing, Crossfit, Les Mils, and running trails.
The Oasis: Larger gas station that commuters pass on small, local highways will be turned into recharge zones, to capitalise on the type of mental and physical rest those commuting need. There will be real food offerings from farms to table eateries and juice bars, as well as yoga and meditation pods. The exteriors will provide sustenance in the form of herb gardens and outdoor wheels where you can run in the fresh air.
The Community Center: Local, small town gas stations will be transformed in four different ways for communities to enhance their healthy life. People will be able to charge electric cars, attend nutrition classes and access minimarts offering local, healthy food. Pop-up trucks will offer rotating Crossfit and Spinning classes.
Source: Reebok
Austin Malleolo, head of Reebok fitness facilities, said: “Reebok believes that we’re always training to be our best. This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy.
“Consumers may not need gas stations anymore, but instead of wasting them, we’re recycling them, and maximizing the space so that they become places of community.”
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