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03 Jul 2018
Les Mills & Sports Leaders UK launch ‘Netflix-style’ children’s fitness platform
BY
Luke Cloherty
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Born to Move is designed to “support physical literacy, confidence and self-esteem”
Global fitness company Les Mills has teamed up with awards and qualifications body Sports Leaders UK to launch a new partnership, which will support schools, children, parents and carers to be physically active through a “Netflix-style” platform. Born to Move, which is a virtual, screen-based asset offering classes incorporating a range of exercises – including strength, martial arts and yoga – is designed to “support physical literacy, confidence and self-esteem”, according to a press statement.
The classes are marketed as “for kids by kids”, with trained pupils leading their peers through the exercises. They are aimed at age groups ranging from four- to 16-years-old and the sessions feature music hand-picked by their peers.
The programme will also promote physical activity outside school with free taster classes for families to engage with in the home via Les Mills On Demand.
“Every child deserves a healthy start to life and Born to Move has been created to provide children with the physical literacy skills and confidence they need to enjoy an active lifestyle," said Born to Move project lead Justine Williams.
Lucy Supperstone, awards and qualifications director for Sports Leaders UK, also said: “We’re delighted to be partnering with Les Mills on this programme. Increasing young people’s enthusiasm to participate in physical activity, alongside peer to peer learning, is at the heart of our mission. It is great to see this programme backed up by a model of having skilled, trained and qualified activators influencing change and this can only be positive to helping the children involved enjoy themselves, learn and achieve daily physical activity level targets”.
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