Sport, parks and leisure - Manchester United to open themed entertainment centres across China...
22 Jan 2019 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

08 Jan 2019

Manchester United to open themed entertainment centres across China
BY Tom Walker

The centres will include interactive attractions 'transporting fans to Old Trafford'

The centres will include interactive attractions 'transporting fans to Old Trafford'

English Premier League club Manchester United has revealed plans to open a series of club-themed entertainment centres throughout China.

Working in partnership with Chinese property developer Harves, the club will begin the rollout of the Manchester United Entertainment and Experience Centres with three sites – in Beijing, Shanghai and Shenyang – by the end of 2020.

The centres will feature interactive attractions and immersive exhibitions and chart the history of the club, catering for the estimated 100 million Chinese Manchester United fans.

Each centre will offer visitors a slightly different experience, but each will include restaurants and a club retail store.

The Beijing centre – the first to open – will be located within the Beijing FUN development, in the historic Qianmen Dashilan area right next to Tiananmen Square and the Forbidden City.

Harves is a Beijing-based real estate development and investment firm that has developed an estimated 55 million sq ft of real estate over the last two decades. It has a growing portfolio of assets across a wide range of sectors – including airlines, hospitality, and operations management.

“The Manchester United Entertainment and Experience Centres concept will offer our millions of Chinese fans the chance to experience the club in a new and innovative way," said Manchester United’s group managing director, Richard Arnold.

"We first visited China in 1975 and we’re proud to have seen our fan base in the region grow and develop their passion for United over the years. This new concept will allow them to get closer to the club they love.”

Harves CEO, Bo Zhang, added: “Manchester United was the first club to broadcast games in China and I can remember setting my alarm to watch the best players in the world play.

"Manchester United was also the first to tour China and the first to host fan events in the country. But they are so much more than a football club.

”They are always striving for excellence in the way they approach life. We are excited to bring the rituals and emotions of the Manchester United experience to the youth in China, capturing what it feels like to be a member of this elite club."



Connect with
Sport Parks Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Sheffield's Advanced Wellbeing Research Centre to open this year
Sheffield's Advanced Wellbeing Research Centre to open this year   21 Jan 2019

The Advanced Wellbeing Research Centre (AWRC) will open its doors at Sheffield Hallam University later this year. Forming the centrepiece of the .... more>>
10 NGBs secure Sport England funding for two more years
10 NGBs secure Sport England funding for two more years   17 Jan 2019

Ten national governing bodies of sport (NGBs) have been granted further financial support from funding body Sport England. The 10 NGBs will use .... more>>
'History is made' as Luton secures planning permission for stadium
'History is made' as Luton secures planning permission for stadium   17 Jan 2019

League One football club Luton Town has been granted permission to build a 17,500 all-seater stadium in the town centre. The club submitted a .... more>>
UFC Gym to open first two UK sites in April
UFC Gym to open first two UK sites in April   16 Jan 2019

Franchised fitness operator UFC Gym has revealed that it will open its first UK locations in Nottingham and Woking. The US-based company is set to .... more>>
Work begins on Edinburgh's £47m Meadowbank Sports Centre
Work begins on Edinburgh's £47m Meadowbank Sports Centre   16 Jan 2019

Demolition work has begun on the former Meadowbank Stadium in Edinburgh – acting as the starting gun for a project to build a new £47m sports centre .... more>>
Company profile


Crown Sports Lockers

We design, manufacture and install bespoke timber furniture, including lockers, vanities, bench seating, treatment rooms, washrooms, cubicles, bedroom furniture and reception desks.

View full profile>>

Catalogue gallery


Featured Supplier

Core Health & Fitness presents the new Star Trac FreeRunner

Core Health & Fitness presents the new Star Trac FreeRunner

Treadmills are the most used cardio equipment in the gym but have seen the least amount of innovation in the past 15 years More>>




in this issue

• Long-term plan for NHS published
• NIHR to study role of exercise in cancer care
• Hilton unveils quayside hotel in London



Latest jobs

Jobs Search



Personal Trainer
Salary: 100% of your PT earnings
Location: London, England, UK
Company: The Gym Group
Group Fitness Team Leader
Salary: £30,756 to £33,136
Location: Wirral, UK
Company: Wirral Borough Council
Personal Trainer
Salary: 100% of your PT earnings
Location: Cheshire, England, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




22-24 Jan 2019

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Louis D’Amore
Louis D’Amore on the work of the International Institute for Peace through Tourism More>>
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Tony Butler
Derby Museums Trust executive director delivers social justice in museums More>>
  Last word: Nature’s bounty
FairWild is setting standards in the harvesting of wild ingredients More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd