Sport, parks and leisure - RLSS looking to create more diverse workforce for lifeguarding...
25 May 2019 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

15 Feb 2019

RLSS looking to create more diverse workforce for lifeguarding
BY Tom Walker

The marketing materials have been created to broaden the appeal of the role of lifeguards

The marketing materials have been created to broaden the appeal of the role of lifeguards
photo: RLSS UK

Water safety charity The Royal Life Saving Society UK (RLSS UK) has launched a new campaign which looks to create a more diverse workforce in lifeguarding.

With a focus on "attracting those who might not have previously considered lifeguarding as an option", the #BeaLifesaver campaign looks to address the issue with a new visual identity.

The campaign, which will include both digital and physical marketing drives, also looks to re-position the role of a lifeguard as a lifesaver.

“We often hear from our clients struggling to recruit lifeguards in certain areas of the country," said Jo Talbot, Director of RLSS UK.

"Our #BeaLifesaver campaign has been developed to help our clients make the most of the untapped workforce, right on their doorsteps – actively retired people, students, people with dependants or who can only work part-time.

“We see lifeguards as representatives of our wider community and the lifeguard workplace is one that is welcoming, inclusive and free from discrimination.

“The #BeaLifesaver marketing materials have been created to broaden the appeal of the role and support our clients in attracting a diverse range of applicants.”



Connect with
Sport Parks Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Real Madrid selects Carlos Slim-owned FCC for 'digital stadium of the future' project
Real Madrid selects Carlos Slim-owned FCC for 'digital stadium of the future' project   23 May 2019

Spanish construction company FCC has won a contest to help transform Real Madrid's 70-year-old Estadio Santiago Bernabéu into what the club's .... more>>
Connacht Rugby secures full planning approval for €30m stadium project
Connacht Rugby secures full planning approval for €30m stadium project   23 May 2019

Connacht Rugby has been granted full planning permission for the €30m redevelopment of its Sportsground stadium in Galway, Ireland. The project .... more>>
Welsh council launches company to operate leisure facilities
Welsh council launches company to operate leisure facilities   23 May 2019

Gwynedd Council in north Wales has set up a new company to operate leisure facilities in the region. Byw’n Iach – a company limited by guarantee – .... more>>
All England Club completes work on No 1 court roof
All England Club completes work on No 1 court roof   22 May 2019

There will be more guaranteed play at this year's Wimbledon Tennis Championships – thanks to the completion of a three-year project to cover the .... more>>
Co-op and Steel Warriors to create 20 street gyms in fight against knife crime
Co-op and Steel Warriors to create 20 street gyms in fight against knife crime   21 May 2019

The Co-operative Group (Co-op) will invest a "multi-million-pound" sum to help create a network of street gyms in areas impacted by knife crime. .... more>>
Company profile


Precor

Precor is part of the Amer Sports Corporation, with other internationally recognised brands including Wilson, Atomic, Suunto and Salomon.

View full profile>>

Catalogue gallery


Featured Supplier

PowerWave and DFC: a paradigm of progressive growth

PowerWave and DFC: a paradigm of progressive growth

Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago. More>>




in this issue

• Leeds: first to lower childhood obesity
• PayAsUGym rebrands as Hussle
• Construction set to begin on Scottish tapestry attraction



Latest jobs

Jobs Search



Personal Trainer - Self Employed
Salary: Fantastic Benefits
Location: London, England
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: Fantastic Benefits
Location: London, England
Company: The Gym Group
Community Walks Coordinator
Salary: £24,313 - £26,317
Location: Marlborough, UK
Company: Wiltshire Council
Diary dates
Powered by leisurediary.com

28-31 May 2019

Wellness Tourism Association - Meeting of Members

Canyon Ranch, Tucson, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>
  Visitor profiles: Beyond demographics
Gerri Morris, of Morris Hargreaves McIntyre, on defining cultural consumers More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd