30 May 2019 HOK and SAP envision 'esports venue of the future' in new report BYAndrew Manns
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year. photo: HOK/SAP
Architectural design and planning firm Hellmuth, Obata & Kassabaum (HOK) and software company SAP have released their joint report on the future of esports design.
According to their white paper, esports – the fastest growing industry in the entertainment sector – will soon require specially designed facilities to accommodate the unique needs of spectators and competitors.
"As technology helps break down cultural barriers," reads the report, "esports are redefining fan expectations and experiences, leading to the development of new entertainment ecosystems with distinct values."
The report also states that future venues could feature a number of non-traditional elements, including integrated arenas and concourses, immersive hospitality offerings, and data-driven spaces shaped to cultivate "microambiences" (socialising outside game days).
Speaking on the report, Nuno Guerreiro, an architect with HOK’s Sports + Recreation + Entertainment division, said: "Purpose-built venues have historically had a significant impact in establishing a sport in a culture and community.
"Because of the length of these events and technological requirements, esports have a unique audience seeking more connected, hands-on experiences.
"Architects and designers have an opportunity to rethink every aspect of the traditional sports and entertainment environment – from a building's location and form down to the seat."
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year and exceed US$1.8bn by 2022.
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new
.... more>>
21 Apr 2024
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and leisure centres, as part of ongoing
.... more>>
21 Apr 2024
Community Leisure UK is helping the drive to Net Zero with the launch of a bespoke carbon literacy course. Offered in partnership with the Workers'
.... more>>
20 Apr 2024
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The
.... more>>
18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the
.... more>>
UK Trade & Investment The Global Sports Projects Team helps
overseas event organisers to identify UK
suppliers and to learn more about the UK's
capability in this competitive field. View full profile>>
