 |
|
|
 |
18 Oct 2023
Nike Strength launches – targets health clubs via wholesale purchase option
BY
Liz Terry
|
Paralypian Beatriz Hatz is a brand ambassador for the new Nike Strength line
photo: Nike/Beatriz Hatz
Nike, which teased a possible foray into the strength training market six weeks ago, via a soft launch at Dick's Sporting Goods in the US, has finally unveiled its new line via a dedicated website at www.nikestrength.com. Picking up on the trend for strength training, the company lined up longtime partner, Dimension 6, to design and manufacture the range – HCM understands in China. Dimension 6 is also handling the sales process.
Both Nike and Dimension 6 are based in Portland Oregon.
The launch range includes dumbbells (5-95lbs), kettlebells (9-88lbs), benches and racks. There are also barbells with bumper plates (10-45lbs) made from Nike Grind, a granular mixture which is a byproduct of training shoe manufacturing.
Because shoe colours change each season, Nike says the bumper plates will likely be different colours each year as a result. All equipment features the Nike Swoosh and liberal scatterings of 'Just do it', Nike's iconic call to action.
Nike Strength also has a dedicated line of apparel – currently T-shirts, hoodies and hats.
Ambassadors for the new equipment include a number of high profile athletes, such as pro-golfer, Kelly Korda, American football star, Russell Wilson, basketball’s Lebron James and track and field Paralympian, Beatriz Hatz.
In addition to retail sales through Dick’s and Scheel’s in the US, Nike is selling direct to consumers online.
The company is also inviting health club operators to set up wholesale accounts, cutting out distributors.
In a statement Nike said: “The Nike Strength wholesale programme is designed to provide commercial gyms, schools, corporate locations and other facilities with premium strength training equipment at competitive prices. This is not a reseller program. This programme is for businesses to outfit their facility with Nike Strength equipment.”
Military discounts are also available.
The line will initially only be available in the US and Canada, but with Nike's global distribution network, this is likely to change fast if the launch is a success.
Nike Strength is the latest move by Nike into the health club and wellness market and follows the launch of a Nike group exercise studios, whereby the company licences existing health clubs to rebrand as Nike Studios and the launch of Nike Well Collective, an initiative the company says will see it hiring 1,000 trainers globally.
Nike has also tackled the on-demand and live streaming market with Nike Training Club on Netflix, which launched in late December 2022 and ran for 30 weeks.
 |
|
|
|
|
|
|
|
|
|
Connect with
Sport Parks Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
26 Apr 2024
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport
.... more>> |
|
|
|
 |
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new
.... more>> |
|
|
|
 |
|
21 Apr 2024
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and leisure centres, as part of ongoing
.... more>> |
|
|
|
 |
|
21 Apr 2024
Community Leisure UK is helping the drive to Net Zero with the launch of a bespoke carbon literacy course. Offered in partnership with the Workers'
.... more>> |
|
|
|
 |
|
20 Apr 2024
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
