Sport, parks and leisure - Rawnet: Consumer Expectations: The Driving Force Behind Digital in Leisure
21 Jul 2017 Sport, parks, & leisure: daily news and jobs
 
 
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Consumer Expectations: The Driving Force Behind Digital in Leisure

Supplier: Rawnet
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Consumer Expectations: The Driving Force Behind Digital in Leisure

The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.



Product news
Virgin launches boxing fitness class Punch   20 Jul 2017

Virgin launches boxing fitness class Punch

Virgin Active has launched Punch - a boxing workout that consists of 12 rounds, focusing on speed, core and power.

Elevate wins trade show award   17 Jul 2017

Elevate wins trade show award

Health and fitness trade show Elevate has beaten a number of organisations to pick up a gong at the Association of Event Organisers (AEO) Awards 2017.

Anytime Fitness launches ‘personal trainer in your pocket’   11 Jul 2017

Anytime Fitness launches ‘personal trainer in your pocket’

Anytime Fitness has launched a free app that has been integrated with platforms MapMyFitness MVP and PumpOne’s FitnessBuilder Plus, offering gym-goers access to more than 1,100 different workouts and over 2,700 exercises.

Life Fitness launches Heat Map technology   01 Jul 2017

Life Fitness launches Heat Map technology

Fitness equipment supplier has expanded its LFConnect digital platform with new Heat Map technology.

Escape Fitness's FunXtion Interactive Platform makes US debut   30 Jun 2017

Escape Fitness's FunXtion Interactive Platform makes US debut

Escape Fitness has recently launched the FunXtion Interactive Platform, a cloud-based, multi-device solution designed for use in functional training areas.

Apple syncs watch with gym equipment   29 Jun 2017

Apple syncs watch with gym equipment

Apple watch users can now wirelessly sync their devices with cardio gym equipment after the technology giant unveiled a new operating system feature.

Wattbike partnership revives indoor cycling at Third Space   29 Jun 2017

Wattbike partnership revives indoor cycling at Third Space

Wattbike has partnered with Third Space, a chain of luxury health clubs based in London, to supply bikes across their entire portfolio.

Celebrity trainer endorses new KFit Trainer   28 Jun 2017

Celebrity trainer endorses new KFit Trainer

Television personality and celebrity personal trainer Jessie Pavelka has partnered with Bellmate Systems for the UK launch of its innovative new KFitTrainer.

Company details

Rawnet

We digitally transform and future-proof businesses through insight driven, big picture thinking. Delivering sector defining technology, better customer engagement and increased business efficiencies.

Rawnet
Ascot
Berkshire
United Kingdom

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in this issue

• UK Sport chair unmoved by funding pleas
• Gym made from recycled aerosols
• Bodmin Jail hotel project approved



Latest jobs

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Fitness Instructor
Salary: £7.20 - £7.50 per hour
Location: Cardiff, United Kingdom, United Kingdom
Company: Parkwood Leisure
Recreation Assistant (Lifeguard) Apprentice
Salary: Up to £18,726 per annum (40 hours a week)
Location: Hayes, United Kingdom
Company: GLL
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08-30 Jul 2017

Dynamic Reformer Course

Ten Health & Fitness Hatton Garden, London, United Kingdom




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Leisure Management
2016 issue 1

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