Sport, parks and leisure - Rawnet: Consumer Expectations: The Driving Force Behind Digital in Leisure
18 Nov 2017 Sport, parks, & leisure: daily news and jobs
 
 
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10 Jul 2017

Consumer Expectations: The Driving Force Behind Digital in Leisure

Supplier: Rawnet
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Consumer Expectations: The Driving Force Behind Digital in Leisure

The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.


Supplier: Rawnet
Ascot Berkshire United Kingdom
We digitally transform and future-proof businesses through insight driven, big picture thinking. Delivering sector defining technology, better customer engagement and increased business efficiencies.

Web: www.rawnet.com
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Product news
Bkool launches smart trainers   08 Nov 2017

Bkool launches smart trainers

Spanish sporting goods company Bkool has launched two new smart trainers, the Smart Pro 2 and the Smart Air, for cyclists.

Yoga Design Lab launched eco-friendly yoga mats   06 Nov 2017

Yoga Design Lab launched eco-friendly yoga mats

California based company Yoga Design Lab (YDL) has launched a range of eco-friendly yoga mats into the UK and European markets.

Life Fitness launches IC8 trainer   02 Nov 2017

Life Fitness launches IC8 trainer

Commercial supplier Life Fitness has launched the IC8, a new indoor power trainer for cyclists.

JC Leisure Solutions names new managing director   02 Nov 2017

JC Leisure Solutions names new managing director

Wetside leisure engineering company JC Leisure Solutions (JCL) has named Graham Brown as its new managing director.

Technogym awarded five-year contract at Loughborough University   01 Nov 2017

Technogym awarded five-year contract at Loughborough University

Technogym has signed a five-year contract with Loughborough University to supply its Powerbase gym on the Loughborough campus.

Speedflex launches individual training pods   31 Oct 2017

Speedflex launches individual training pods

Speedflex has expanded its offering of functional training equipment with the launch of its individual pods.

Wexer acquires Fitness First subsidiary   25 Oct 2017

Wexer acquires Fitness First subsidiary

Virtual fitness provider Wexer has purchased London-based mobile app development company Connected Fitness Labs (CFL) for an undisclosed sum.

Optimum Nutrition to host UK’s Fitness Awards for second year   24 Oct 2017

Optimum Nutrition to host UK’s Fitness Awards for second year

Optimum Nutrition is proud to announce that the Gold Standard Fitness Awards returns for 2017 to acknowledge the outstanding work of fitness professionals across the UK.

Company profile


UK Trade & Investment

The Global Sports Projects Team helps overseas event organisers to identify UK suppliers and to learn more about the UK's capability in this competitive field.

View full profile>>

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Featured Supplier

Final opportunity to enter the Gold Standard Fitness Awards 2018

Final opportunity to enter the Gold Standard Fitness Awards 2018

Optimum Nutrition is proud to announce that the Gold Standard Fitness Awards returns for 2017 to acknowledge the outstanding work of fitness professionals across the UK. More>>




in this issue

• Pure Gym sold to US investors LGP
• 1Rebel secures £6.6m for expansion
• Admiralty Arch set for hotel conversion



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Sales Advisor
Location: Burghfield Common, United Kingdom
Company: Legacy Leisure
Sales Advisor
Location: Thatcham, United Kingdom
Company: Legacy Leisure
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