Sport, parks and leisure - Holovis: Holovis puts riders at the heart of the Wicker Man with immersive storytelling
20 Jan 2019 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

26 Mar 2018

Holovis puts riders at the heart of the Wicker Man with immersive storytelling

Supplier: Holovis
More Holovis details


Holovis puts riders at the heart of the Wicker Man with immersive storytelling

Holovis has been involved with the project since its inception more than two years ago
photo: Alton Towers

Following its public opening last week, Peter Cliff from Holovis has revealed details of the company's involvement on the new Wicker Man coaster at Alton Towers.

Cliff, creative director at Holovis, said the ride combines storytelling with new technologies to create powerful, guest-led experiences that in turn create long lasting memories that has guests making return visits to the park.

"With new coaster experiences we can do things that have never been done before, and, ultimately, it comes down to the fact that storytelling and immersion is what keeps people returning to the park, because they connect with emotional experiences," said Cliff speaking to Attractions Management.

"We've tried to create something that's very visceral, very kinetic but at the same time really captures people's imaginations. That’s what story and immersion can do when done well," he added.

The immersive experience design firm has been involved with the project since its inception more than two years ago, and was responsible for all of the ride's storytelling elements, including the queue line and preshow.

To create the preshow Holovis worked closely with Merlin Magic Making (MMM) to develop the concept and script. The company then used projection mapping to create an elaborate projection of the disembodied face of the Wicker Man, 'choosing' his next victims.

Both the preshow and queue line are designed to extend the narrative of the ride and build anticipation by immersing riders in the terrifying story of the Wicker Man as soon as they set foot on the attraction.

"We've extended the narrative. With all the show elements we've actually got four or five minutes of storytelling that builds up to the finale of the ride," said Cliff.

"Immersive pre and post show scenes have now become a staple of the traditional rollercoaster experience, extending the thrill of the ride from just a few minutes to something that guests will remember."

In addition, Holovis worked alongside the attraction engineers to integrate the AV, digital, show and media set ups throughout the ride, and programmed all the SFX, including the pyrotechnics.

Inspired by local legend and pagan rituals, Wicker Man is the first ride, according to Merlin, that combines fire and wood. It was created by Great Coasters International and cost £16m (US$21.6m, €18m) to develop. It is the first wooden coaster to open in the UK in more than 20 years.



Supplier: Holovis
Lutterworth Leicestershire UK
Holovis is a world leader in sensory experience design in the Entertainment, Industrial, Retail, Military and Retail Brand sectors. Specialising in creating immersive, experiential solutions Holovis can design, build, install and support the most complex and demanding requirements where world class solutions are required.

Web: www.holovis.com
More Holovis details

Product news
Escape Fitness appoints Lisa Starkey   18 Jan 2019

Escape Fitness appoints Lisa Starkey

Escape Fitness has appointed Lisa Starkey to the role of account manager for Boutique Solutions.

Bungee Workout launches   14 Jan 2019

Bungee Workout launches

Bungee Workout has launched its inaugural group fitness class, featuring specially designed bungees that enable participants to move freely without restrictions.

Free Soul celebrates first year in business with new product launches   17 Dec 2018

Free Soul celebrates first year in business with new product launches

Free Soul, a UK-based lifestyle brand, has celebrated its first year in business by expanding its product range to include new Vegan and Whey Proteins.

Core Health & Fitness launch better concept in rowing   06 Dec 2018

Core Health & Fitness launch better concept in rowing

Core Health & Fitness has launched a brand new HIIT rower to take on the market leader.

RIG app receives new investment to drive growth 
  26 Nov 2018

RIG app receives new investment to drive growth

On-demand fitness app RIG has received new financial backing that will help strengthen its position in the UK market as well as foster international growth.

Solving the member churn challenge   26 Nov 2018

Solving the member churn challenge

Two in. One out. This is the gruelling reality for gyms up and down the country.

Reebok and GymCube partner with REPs to launch new coaching app   20 Nov 2018

Reebok and GymCube partner with REPs to launch new coaching app

Reebok and GymCube have announced a new partnership with the Register of Exercise Professionals (REP) that will see the trio launch a new app.

Firstbeat launches fitness tracking tool 
  20 Nov 2018

Firstbeat launches fitness tracking tool

Sports and analytics company Firstbeat has upgraded its Lifestyle Assessment coaching tool to include a new feature that measures users overall fitness.

Company profile


Life Fitness

The Life Fitness family of brands offers an unrivalled broad and deep product portfolio, allowing facilities access to the equipment they need to target every segment of the fitness market.

View full profile>>

Catalogue gallery


Featured Supplier

Core Health & Fitness presents the new Star Trac FreeRunner

Core Health & Fitness presents the new Star Trac FreeRunner

Treadmills are the most used cardio equipment in the gym but have seen the least amount of innovation in the past 15 years More>>




in this issue

• Long-term plan for NHS published
• NIHR to study role of exercise in cancer care
• Hilton unveils quayside hotel in London



Latest jobs

Jobs Search



Deputy General Manager
Salary: Band 5, £25,902 - £30,097 (pro rata if part time)
Location: Rochdale, UK
Company: Link4Life
Team leaders (Wet)
Salary: Competitive salary, excellent benefits
Location: Southampton, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




22-24 Jan 2019

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: Transforming Istria
In Istria, Croatia, tourism firm Maistra is changing the face of hospitality in the region, with a series of intriguing design-led hotels. As its most ambitious hotel project takes shape, Professor Terry Stevens finds out more More>>
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd