Sport, parks and leisure - MoveGB: MoveGB brings guest pass into 21st century with new Discovery tool
18 Nov 2018 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

Company advertorial
MoveGB brings guest pass into 21st century with new Discovery tool

Supplier: MoveGB
More MoveGB details


MoveGB brings guest pass into 21st century with new Discovery tool

The Discovery membership combines low cost with high variety
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?


Supplier: MoveGB
Bath UK
One membership giving you access to 100's of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!

Web: www.movegb.com/partners
More MoveGB details

Product news
Matrix transforms gym facilities at Imperial College London   14 Nov 2018

Matrix transforms gym facilities at Imperial College London

Matrix Fitness has completely transformed the gym facilities at Imperial College London following a major installation.

Astons Health Studio becomes one of the first gyms to offer eGym SmartStart tech on Precor equipment   13 Nov 2018

Astons Health Studio becomes one of the first gyms to offer eGym SmartStart tech on Precor equipment

Astons Health Studio in Chichester has become one of the first gyms in the country to offer eGym SmartStart technology on its Precor CV consoles.

TVS flooring transforms Canterbury Sports Centre   02 Nov 2018

TVS flooring transforms Canterbury Sports Centre

TVS Group, a sports flooring company specialising in physical activity spaces, has completed a major flooring installation project at the Cantebury Sports Centre at the University of Kent.

New Fibodo app empowers PTs and sports coaches to achieve success   24 Oct 2018

New Fibodo app empowers PTs and sports coaches to achieve success

Former golf pro Anthony Franklin has launched a new booking management platform for personal trainers and sports coaches.

Matrix expands Connexus range with two new additions   23 Oct 2018

Matrix expands Connexus range with two new additions

Matrix has launched the Connexus Step+ and Connexus Column, two new training options for its Connexus Functional Training Rig.

Spatex unveils programming for 2019 show   22 Oct 2018

Spatex unveils programming for 2019 show

Spatex has revealed details of its programming for its 2019 show. The 23 edition of Spatex will see 22 education sessions.

Les Mills partners with Stages to launch new Les Mills Virtual Bike   19 Oct 2018

Les Mills partners with Stages to launch new Les Mills Virtual Bike

Les Mills has announced a new partnership with indoor cycle manufacturer, Stages, that will see the launch of a new indoor cycling solution.

Vitastream undergoes update to be accessible to disabled users 
  15 Oct 2018

Vitastream undergoes update to be accessible to disabled users

The Vitapure Drinks company has updated its innovative Vitastream drinks system to make it more accessible for disabled gym users.

Company profile


Core Health & Fitness

Core Health & Fitness markets its products under the Star Trac®, StairMaster®, Schwinn® and Nautilus® brands.

View full profile>>

Catalogue gallery


Featured Supplier

Unlocking new clientele through corporate memberships

Unlocking new clientele through corporate memberships

Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer More>>




in this issue

• 'Preventative vision' revealed for NHS
• Escape and Myzone to 'gamify' HIIT classes
• IHG opens the UK's first Kimpton hotel



Latest jobs

Jobs Search



Lifeguard
Salary: Competitive salary
Location: Sunbury-on-Thames, UK
Company: Everyone Active
Leisure Assistant
Salary: £7.90- £8.45
Location: Bristol, UK
Company: Active Lifestyle Centres
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Fitness: Hybrid fitness
ESPA Life at Corinthia's 'revolutionary' new fitness service, BodySPace More>>
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>
  Adult play: Making a big play
LM reports on the emerging trend of adults playing like kids More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd