25 May 2019 Sport, parks, & leisure: daily news and jobs
Sign up for FREE ezine
sport park leisure features
Leisure Management - Susanna Dinnage

People profile

Susanna Dinnage

CEO, English Premier League

Susanna Dinnage comes to the league from a career in television
The Premier League’s latest domestic TV rights deal has decreased in value © shutterstock/CosminIftode

The English Premier League has appointed Susanna Dinnage as its CEO. Dinnage – who will become the league’s first female chief – has been seen as a left-field appointment as she has no previous experience of the football industry.

She has spent her entire career in broadcasting and joins from media organisation Discovery, where she was the global president of the Animal Planet channel. She started her career at MTV and also spent 10 years at Channel Five.

She will replace current CEO Richard Scudamore, who stepped down in December after 19 years at the helm. “I’m excited at the prospect of taking on this fantastic role,” Dinnage said.

“The Premier League means so much to so many people. It represents the pinnacle of professional sport and the opportunity to lead such a dynamic and inspirational organisation is a great privilege.

“With the support of clubs and the team, I look forward to extending the success of the League for many years to come.”

Bruce Buck, chair of the Premier League’s Nominations Committee, described Dinnage as a “leading figure in broadcasting”.

“We had a very strong field, but Susanna was the outstanding choice, given her track record in managing complex businesses through transformation and digital disruption,” Buck said.

“She is a leading figure in the broadcasting industry, a proven business executive and a great developer of people. She is ideally suited to the role and we are confident she’ll be able to take the Premier League on to new heights.”

Buck’s comments reflect the importance that the League now places on broadcasting – as opposed to footballing matters – as it competes against other European football leagues to secure lucrative TV rights deals.

Originally published in Sports Management 2018 issue 4
Digital magazine

15 May 2019 issue 130

View this issue online
View back issues

Attractions Management
2019 issue 1

View this issue online
View back issues

2019 issue 1

View this issue online
View back issues

Health Club Management
2019 issue 5

View this issue online
View back issues

Leisure Management
2018 issue 1

View this issue online
View back issues

Leisure Opportunities
14 May 2019 issue 762

View this issue online
View back issues

Spa Business
2019 issue 2

View this issue online
View back issues

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd