How does Unicef use sport?
Unicef’s work is all about protecting and promoting children’s rights, and when it comes to sport you can categorise the work we do into three different strands – ”in”, “around” and “through” sport.

By “in” sport, we mean ensuring that when children take part in sport, they do so in a safe and supportive environment. Since 2012 Unicef UK has been heading up a coalition of organisations called The International Safeguarding Children in Sport Working Group. The group has collectively been developing new safeguards for children in sport. We’ll soon be in the process of publishing and sharing those with as many sporting organisations globally as possible.

“Around” sport, meanwhile, consists of the work we do to look at how children’s rights are – and can be – impacted by sport, particularly during and by mega sporting events. We do a lot of work to understand how major events can affect both children living locally and children who take part as athletes – as well as children affected by the supply chain of sporting events.

The third strand, “through” sport, is all about using sport for international development. One of the major pieces of Unicef’s work in this category has been the International Inspiration project, which was one of the key London 2012 Olympics legacy projects. Through International Inspiration we’ve been able to reach more than 12 million children across 20 countries, using sports for development. And the work goes on.

Could you give a few examples of your work in sport?
A major area of work is the one we do with our sporting ambassadors. We’re very lucky to have the support of the likes of David Beckham, Andy Murray, Sir Chris Hoy and Dame Tanni Grey-Thompson – to name a few. Sport speaks to people, and our ambassadors help us carry out our message – about children and children’s rights – to a wider audience.

David Beckham has been an amazing ambassador for Unicef, helping us raise global awareness of issues affecting children such as malnutrition, violence and AIDS. In 2015 he launched 7: The David Beckham UNICEF Fund to help protect children from danger. Through 7 David is using his powerful global voice, influence and connections to raise vital funds and advocate for change for children across every region of the world and in every aspect of Unicef’s work for children.

We also have strong partnerships with sports clubs, like Manchester United, with whom we’ve had a close relationship for 17 years. The partnerships have afforded lots of opportunities – raising funds is part of that, but also using the powerful brands of the clubs and the popularity of the players to make a difference for children around the world.

I remember once being in Indonesia, in front of a classroom of children, and asking whether they knew where Wales was. There were a lot of blank faces and the guesses included ”an island in the Pacific”. But when I asked whether anyone knew anyone Welsh – every single child put their hand up and shouted, “Ryan Giggs”! It gives you a sense of the reach and impact that sportspeople can have – and that’s what we utilise in our work.

An example of the influence that athletes can have was a billboard campaign we ran in Sierra Leone, where famous footballers lent their faces to a campaign to encourage people to get tested for HIV. As the campaign kicked off, there was an immediate and significant increase in the number of people testing themselves at facilities across the capital, Freetown.

How important is sport to unicef?
In terms of our relationships and partnerships, it’s really quite fundamental. Over the past five years, Unicef UK has been directly involved in supporting more than 20 million children by developing supportive and healthy environments through sport. And that’s just Unicef UK – so you can get a sense of the scale. Globally, Unicef has a number of partnerships, like the one with FC Barcelona.

You can’t overstate the importance of sport’s role as a powerful tool. One factor that makes it so powerful is its versatility. It can be used to support children to access education, in disaster preparation and to raise awareness around health and healthy living.

Sport is also used quite often in post conflict aid efforts as part of a fun and social support to help children to just be children again – for example in cases where children have made dangerous journeys to get to safety.

What makes sport such a good development vehicle?
Because sport is attractive to so many children. If you put children in a place with sports equipment, a large portion of them will want to try the kit and play sport.

It’s also a great entry point for doing many different things that help protect and promote children’s rights – and there is so much diversity in sport you can utilise. For example, we put together a programme in Bangladesh – a country where more than 17,000 children drown every year.

We set up a project that works with young people to train them up as community swimming coaches. And the coaches have gone on to train around 250,000 young children to swim – so that they now have a crucial life skill, should they fall into the water when the annual floods come along. It’s an example of the way sport can be used to improve – or even save – lives.