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| Product news |
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17 Feb 2009
Client win for Amscreen
Supplier: Amscreen
More Amscreen details
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Amscreen, Sir Alan Sugar’s new digital signage company, has announced a trial deployment deal with Premier Inn, Beefeater and Taybarns, all part of Whitbread PLC.
The deal will see Amscreen's close proximity signage installed in hotels and restaurants across the Midlands, utilising the bespoke 'plug in and play' technology, which allows screen content to be remotely updated without the need for any extra cabling or IT input, on site.
The screens in Premier Inn will carry advertisements including cross promotions for adjoining Whitbread restaurants.
In Beefeater and Taybarns they will be advertising various promotions, such as meal deals and food packages, along with encouraging people to stay at the neighbouring Premier Inn.
Amscreen is run by CEO Simon Sugar, former Commercial Director of Amstrad, with Sir Alan Sugar as Chairman.
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Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.
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