The party was held at Coutts & Co on the Strand in anticipation of the Awards.

Juliet Stevenson, Anna Maxwell Martin, Rob Brydon and cast members from Downtown Abbey and The Only Way is Essex were amongst the guests in attendance.

Natalie Moss, partnerships manager and event producer at BAFTA said: "Hampshire Flag pulled out all the stops to produce BAFTA branded flags which looked incredible in-situ and had the head-turning effect we wanted."

Managing director of the Waterlooville-based firm, Graham Wilkinson, said: "It is wonderful to have manufactured flags for BAFTA and to have them flying on the Strand.

"The projects we undertake are often varied, diverse and exciting and this was no exception!"

Hampshire Flag's team of 22 produces hand-sewn national and international flags and digitally printed banners.

It also offers a bespoke flag design service, PVC banners, marine flags, bunting, table flags, exhibition graphics and event systems in addition to the supply and installation an extensive range of flagpoles.