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12 Feb 2008
KitKat sensing a hit
Supplier: Nestlé UK Ltd
More Nestlé UK Ltd details
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Predicted by Nestlé UK to be the biggest confectionery launch of 2008, new KitKat Senses is set to be an integral part of the company's Multisnack vending range.
Available from March, the new 5-portion snack is a combination of light crispy wafer, creamy hazelnut centres and smooth milk chocolate.
Containing only 165 calories, KitKat Senses is said by Nestlé to be targeting two of the leading trends on confectionery and snacking - indulgence and permissibility - as well as aiming to attract more females into a currently male dominated market.
Worth £15.3m in the out of home market alone, KitKat is the top confectionery brand within Nestlé MultiSnack, with a reported 25 per cent share of the market. Adding Senses to the brand, believes the company, will offer a significant sales opportunity to vending operators.
A £9m media campaign throughout 2008 will include extensive consumer TV advertising, outdoor ads, posters, trade and consumer PR campaigns, online activity and a 1.5 million bar sampling campaign.
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