Frederick's Dairies: Adventures in ice cream

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26 Feb 2009

Adventures in ice cream

Supplier: Frederick's Dairies
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Fredericks Dairies is set to mark 2009 with the unveiling of a new brand identity - which includes the strap line 'adventures in ice cream' - plus the launch of several innovative new products : Del Monte Superfruits Smoothie, Cadbury Crème Egg Tub, Cadbury Dairy Milk Fruit & Nut Stick and Cadbury Dreamy White.

The Del Monte Superfruits Smoothie is a blend of blueberries, pomegranate and cranberries, virtually fat-free and said to contain only 86 calories per stick but with the highest percentage of real fruit on the branded market. It joins the existing Mango and Raspberry variants.

The new Cadbury Creme Egg Tub has been created to appeal directly to the confectionery brands' existing fan base who reportedly eat more than 2 million Cadbury Crème Eggs in the January to Easter period.

A limited edition - February to April - premium product, the tub contains soft vanilla flavoured ice cream studded with pieces of Cadbury Dairy Milk chocolate and swirled with crème egg 'goey sauce’.

Following a successful introduction last season into the take-home market, Cadbury Dairy Milk Fruit & Nut Stick is now to be launched into the impulse sector. The new offer comprises smooth vanilla flavoured ice cream, with a Cadbury Dairy Milk chocolate coat containing almonds and raisins.

Cadbury Dreamy White joins the Cadbury 'Mega-Value' range, joining the existing Cadbury Dairy Milk and Bournville Deeply Dark 110ml ice cream variants and aimed particularly at lovers of white chocolate.

In June, Fredericks will be unveiling a new national PR campaign to 'Raise a Million Smiles' with Cadbury and Del Monte ice creams. A teaser campaign is scheduled to begin in March.

Supplier: Frederick's Dairies
Skelmersdale Lancashire UK
Passionate about ice cream since 1896.

Web: www.fredericksdairies.com
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