 |
| Product news |
 |
17 Jul 2009
Mars focuses on core strategy
Supplier: Mars UK Ltd
More Mars UK Ltd details
|
Anticipating further strong growth in ice cream sales this year, Mars is looking to build upon its successful 2008 strategy - which saw its impulse range grow by more than 10 per cent - by promoting its core range of bestsellers.
With plans for a £1m ice cream-specific marketing campaign that includes a new national advertising campaign, the company will be implementing a strategy of 'fewer, bigger, better', taking the view that having a strong range of best sellers is important to maximising retail performance.
This year, Mars will focus on its Mars, Snickers, Galaxy, Maltesers and Bounty brands, building on its expertise in reinventing popular confectionary brands as quality ice cream, with both Mars and Snickers benefiting from their own summer national advertising campaigns as the company's leading 'hero' brands.
Developments will see the appearance of a new Galaxy pack design and the introduction of a new Galaxy Caramel Craving multi-pack of five, whilst - in a recession busting move - the Mars, Snickers and Maltesers six pack multi-packs will carry a 'just £2' price flash.
Starburst smoothies will be available as the company's refreshment option, offering the two fruity Berry Blast and Exotic Fruits flavours.
|
Supplier: Mars UK Ltd
Slough Buckinghamshire UK
Mars is one of the many Masterfoods brands, the company specialising in snack food, main meals, meal ingredients, drinks, confectionery and pet food.
Web:
www.mars.com
More Mars UK Ltd details
|
|
|
| Product news |
|
|
 |
 |
|
12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
|
|
|
|
|
|
 |
|
| Company profile |
|
Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that allow every single end-user to access a completely personalized training experience anytime and anywhere
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
13-16 May 2024
W3Spa EMEA
Conrad Chia Laguna Sardinia ,
Italy
|
|
|
|
|
