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15 Oct 2006
Weight Watchers adding sparkle to the drinks market
Supplier: United Drinks Inc Ltd
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Taking advantage of the strong growth seen in the flavoured water market, Weight Watchers has launched into the drinks sector.
Its current flavoured water range, which includes both still and sparkling formats, consists of Still Cranberry, Still Mandarin & Lemon and Sparkling Grapefruit & Lime. All are available in 500ml bottles.
The drinks contain two per cent fruit juice as well as natural flavourings with a Weight Watchers POINTS® value of 0 and only eight to 11 calories per bottle.
Strong emphasis has been placed on fortification, with each drink containing 17 per cent of the Recommended Daily Allowance (RDA) of calcium and 17 per cent RDA of magnesium, good for the teeth, bones, heart and immune system.
The company's success in its first nine months is reported to have been outstanding and as a result it has now introduced Weight Watchers Vending Machines. These were exhibited for the first time at the recent Leisure Industry Week show, where they created tremendous interest.
A new player to the market, United Drinks was formed in August 2005 under licence of Weight Watchers International, and, as well as introducing the new Weight Watchers Vending Machine, will be extending its portfolio of soft drinks in January 2007 with the introduction of 500ml Ready-to-Drink Fruit Drinks, great tasting, 'healthy refreshment' beverages enhanced with a range of vitamins.
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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UK Trade & Investment
The Global Sports Projects Team helps
overseas event organisers to identify UK
suppliers and to learn more about the UK's
capability in this competitive field.
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in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
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Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
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