 |
| Product news |
 |
07 Nov 2012
Belgian Pro League uses Green4 sports solution
Supplier: Green 4 Solutions
More Green 4 Solutions details
|
The Jupiler Pro League, made up of sixteen football clubs in the Belgian First Division will use the Green4 Solutions CRM for sports solution for the next five years.
The solution will provide functionality for ticket and retail sales, CRM (Customer Relationship Management), access control, catering and loyalty programmes in order to unite the often fragmented operations within a sporting organisation. This will primarily help the Pro League and its clubs to get to know their supporters better.
The joined-up system will enable all data to be stored in one central database and includes powerful marketing and communications tools that will provide a number of immediate benefits to the Pro League’s member clubs.
The marketing capabilities, along with the benefit of one single customer view, aims to lead to greater efficiency and personalised services that are tailored to each individual supporter both inside and outside of the stadium.
By implementing the solution the clubs will have the ability to engage with, and reward, their fans for loyalty, as well as gaining detailed insight into their behaviour and sending offers and promotions tailored to the individual fan.
"By investing in a CRM system tailored to our business, we are helping our clubs in the Jupiler Pro League to get a more accurate picture of the needs and desires of their customer, the Belgian football fans. This will enable them to direct their communication and services in a focused way," says Ludwig Sneyers, director-general of the Pro League.
Although other sports clubs around the world are using such technology, the Pro League are front runners in implementing a fully joined-up solution on such a scale.
"Several clubs in France and Britain have already done this before us. But in no foreign league is there this type of CRM system being used by all the clubs in one league. So in that respect we can call this a first."
|
Supplier: Green 4 Solutions
Lutterworth Leicestershire UK
Green 4 utilise Microsoft Dynamics CRM complemented with additional functionality specifically designed to help Sport and Leisure organisations enhance their customer relationships.
Web:
www.green4solutions.com
More Green 4 Solutions details
|
|
|
| Product news |
|
|
 |
 |
|
12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
|
|
|
|
|
|
 |
|
| Company profile |
|
Perfect Gym Solutions S.A.
Perfect Gym is a global software provider specialising in fitness and recreation facility management solutions. Trusted by over 1,500+ sites across 55+ countries, our scalable platform caters to a diverse array of businesses.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
Duty Manager Golf and Athletics
Salary: £30,027pa + non-contrib pension + benefits
Location: Stockwood Park Golf Club, London Road, Luton, UK
Company: Active Luton
|
|
Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
