AKQA: AKQA helps bring Kobe's LED basketball court to life

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04 Feb 2015

AKQA helps bring Kobe's LED basketball court to life

Supplier: AKQA
More AKQA details

AKQA helps bring Kobe's LED basketball court to life

Basketball all-star Kobe Bryant teaches a young player on the LED court

Nike has unveiled the world's first LED basketball court in Shanghai, China, a facility that has been created for basketball star Kobe Bryant to help train young players in Shanghai as part of Nike’s RISE campaign.

The company teamed with design firm AKQA to produce the LED court. Dubbed the ‘House of Mamba’, it features all over LED flooring; bringing graphics, video and real-time player tracking to training.

Using motion sensors to enable tracking and interactive visualisations, players will be trained and challenged using circuits set by Bryant and the innovative new technology.

‘House of Mamba’ can display almost anything, from bespoke virtual training programmes to classic court markings and customised court overlays. It can also respond instantly to mistakes made by players and display personal performance statistics.

Supplier: AKQA
London UK
AKQA is a digital design agency with offices around the globe.

Web: www.akqa.com
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