Proinsight Research Ltd: Proinsight wins Coca Cola mystery shopper contract

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06 May 2015

Proinsight wins Coca Cola mystery shopper contract

Supplier: Proinsight Research Ltd
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Proinsight wins Coca Cola mystery shopper contract

Proinsight will write the content and deliver the programme across 200 public parks in UK cities

Proinsight has won a contract with Coca Cola GB to manage and deliver a mystery shopping programme for its ‘ParkLife’ campaign in cities across the UK.

Coca Cola GB’s campaign is the result of a £20m investment to promote physical activity with an aim to get one million people active by 2020.

The free programme, successfully launched in Newham, Birmingham and Newcastle in 2014, will roll out across other major cities including Glasgow, Manchester and Nottingham this summer. Activities include tai-chi, boxercise and 10k runs, led by fitness professionals.

Following a competitive tender, Proinsight, working with ukactive, will write the content and deliver the programme across 200 public parks in UK cities this summer.

Supplier: Proinsight Research Ltd
LONDON United Kingdom
Mystery shopping, internal audits and consumer research.

Web: www.proinsight.org
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