Sport, parks and leisure - psLIVE: The Angry Birds Movie inspires a digital experience at Madame Tussauds
02 May 2024 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

20 Mar 2016

The Angry Birds Movie inspires a digital experience at Madame Tussauds

Supplier: psLIVE
More psLIVE details


The Angry Birds Movie inspires a digital experience at Madame Tussauds

Guests can digitally step in, interact and star alongside Madame Tussauds' Angry Birds
A new experience starring Angry Birds Red, Chuck and Bomb, will open at Madame Tussauds London in the run up to the release of The Angry Birds Movie.

The digital experience, developed by innovators in brand experiences, ps Live, and Angry Birds creators, Rovio Entertainment, digitally brings to life one of the key scenes from the film in a 3-D backdrop.

Guests can step in, interact and star alongside Madame Tussauds' figures of explosive Bomb, speedy Chuck and furious Red.

"The aim is to create a living, breathing space that gives guests a real taste of the film," explains Kieran Lancini of Madame Tussauds.

"The digital content will change frequently and guests can take a selfie with Red, Bomb and Chuck and share them live.”

Alex Lambeek, chief commercial officer at Rovio Entertainment said: “It really does marry the digital world with the physical, as animation and smart technology bring the movie to life around guests.”


Supplier: psLIVE
LONDON UK
At psLIVE we create brand experiences that are rooted in the physical world and amplified throughout the digital space. We aim to make the brand experience a meaningful and memorable one, augmenting the traditional media proposition, extending through owned and earned media. We create integrated, digitally-driven and measurable multi-market campaigns.

Web: http://www.psliveglobal.com
More psLIVE details

Product news
Keiser A400 resistance will empower fitness enthusiasts   22 Apr 2024

Keiser A400 resistance will empower fitness enthusiasts

Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.

MyEquilibria combines art and outdoor exercise   12 Apr 2024

MyEquilibria combines art and outdoor exercise

"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.

Slacklining will transform fitness in the UK   12 Mar 2024

Slacklining will transform fitness in the UK

Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.

Form’s in-goggle coaching will help swimmers hone technique   12 Mar 2024

Form’s in-goggle coaching will help swimmers hone technique

Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.

Egym’s Open Mode extends access to its strength equipment   12 Mar 2024

Egym’s Open Mode extends access to its strength equipment

Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.

Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
  12 Mar 2024

Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches

Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.

Team GB chooses Absolute Performance for Olympic gym contract for third time   15 Feb 2024

Team GB chooses Absolute Performance for Olympic gym contract for third time

Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.

Balanced Body partners with Third Space on its new group reformer pilates offering   09 Feb 2024

Balanced Body partners with Third Space on its new group reformer pilates offering

As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.

Company profile


InBody UK

InBody is dedicated to inspiring and leading people to live a healthier life, providing medically graded commercial and home use products.

View full profile>>

Catalogue gallery


Featured Supplier

W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy

W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy

Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Duty Manager Golf and Athletics
Salary: £30,027pa + non-contrib pension + benefits
Location: Stockwood Park Golf Club, London Road, Luton, UK
Company: Active Luton
Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
Diary dates
Powered by leisurediary.com

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd