Sport, parks and leisure - Walkers Snack Foods Limited: New snack from Quaker in biggest ever launch
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Product news

24 Nov 2004

New snack from Quaker in biggest ever launch

Supplier: Walkers Snack Foods Limited
More Walkers Snack Foods Limited details


New snack from Quaker in biggest ever launch

Quaker Snacks has announced the forthcoming launch of Quaker Seasons, a new low fat mini-crispbread aimed at the healthier snacking sector.

Scheduled to hit the shelves in January, the new oven baked range will be available in three flavours – Cheese, Onion & Chives, Salt & Cracked Black Pepper and Caribbean Chicken – and is made with high Oleic sunflower oil so is low in saturated fat.

A £10m marketing programme will support Seasons’ introduction, including a tv campaign in January and what the company says will be revolutionary merchandising display units for both the impulse and grocery channels.

leisure-kit keyword: Walkers


Supplier: Walkers Snack Foods Limited
Leicester Leicestershire UK
Walkers Snack Foods, part of the Pepsico Group, makes Britain's favourite crisp and the UKs biggest crisp manufacturer, employing over 4,000 people in 15 locations.

Web: www.walkers.co.uk
More Walkers Snack Foods Limited details

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