Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June.
Located 30 minutes from London, the 700-acre, family-run, working farm is already established as a luxury hospitality destination and wedding venue. It offers four restaurants and the accommodation ranges from restored 17th-century buildings to boutique rooms, luxury huts and lodges.
Offering workouts, reformer Pilates and contrast therapy, Farm Club will add to the mix, appealing to both leisure guests and the growing corporate wellness and retreat market.
At the centre of the new fitness offering is Farm Fitness. Founded by Tom Kemp on a working farm in Essex, this is a style of working out that focuses on outdoor, functional training built around natural movement.
Tewinbury will be the first franchise site outside Essex for Farm Fitness, bringing a back-to-basics approach to strength and conditioning. Sessions include a mix of sled pushes, carries, lifts, bodyweight work, conditioning drills and team-style training, using equipment and movements that feel physical, purposeful and accessible. Classes will run for 45 minutes to an hour and will be built for a range of abilities, from people who train regularly to those who want a more motivating way to get started.
Additionally, there will be a nine-bed reformer Pilates studio – Studio 281 – alongside four ice baths and a large wood-fired sauna.
The Stable is a dedicated members’ space, offering events and experiences, such as art tours, wine tastings and seasonal festivals, as well as a place to meet for coffee or work.
Memberships are flexible – people can join all of the elements together or separately, with prices starting from £50 per month. Hotel guests will also benefit from complimentary access to the open gym, with classes and specialist sessions available on a pay-per-use basis.
Tewinbury Farm managing director, Sam Williams, told HCM: “The farm has always been more than just a hotel and Farm Club is a natural next step. We already have the space, the setting and the lifestyle around the farm, so it felt like the right time to bring fitness, movement, work and recovery together in a more joined-up way. It is about creating a proper countryside membership that feels useful and real.
“The mix came from looking at how people already use the farm and where we could add something that felt genuinely relevant. We did not want to create a traditional hotel gym. The setting is the point, so everything had to make use of the outdoors, the farm and the existing hospitality around it.
“Farm Fitness brings outdoor strength and conditioning. Studio 281 brings a more focused reformer Pilates offer. The saunas and ice baths add recovery. The Stable gives members a place to work, meet, have coffee and stay on site after training. Padel will add another social, active element when it launches.”
The team have taken inspiration from Soho Farmhouse, Daylesford and other countryside lifestyle destinations and made it their own – Tewinbury is a working farm first.
“The hospitality side remains central,” says Williams. “Farm Club simply gives people more ways to use the farm throughout the week and helps connect the different parts of Tewinbury together.
“Weddings are still a major part of the business, with a particular focus this year on festival-style weddings set beside the water meadows at Tewin Water, alongside our more established wedding spaces.”
