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15 Feb 2019

RLSS looking to create more diverse workforce for lifeguarding
BY Tom Walker

The marketing materials have been created to broaden the appeal of the role of lifeguards

The marketing materials have been created to broaden the appeal of the role of lifeguards
photo: RLSS UK

Water safety charity The Royal Life Saving Society UK (RLSS UK) has launched a new campaign which looks to create a more diverse workforce in lifeguarding.

With a focus on "attracting those who might not have previously considered lifeguarding as an option", the #BeaLifesaver campaign looks to address the issue with a new visual identity.

The campaign, which will include both digital and physical marketing drives, also looks to re-position the role of a lifeguard as a lifesaver.

“We often hear from our clients struggling to recruit lifeguards in certain areas of the country," said Jo Talbot, Director of RLSS UK.

"Our #BeaLifesaver campaign has been developed to help our clients make the most of the untapped workforce, right on their doorsteps – actively retired people, students, people with dependants or who can only work part-time.

“We see lifeguards as representatives of our wider community and the lifeguard workplace is one that is welcoming, inclusive and free from discrimination.

“The #BeaLifesaver marketing materials have been created to broaden the appeal of the role and support our clients in attracting a diverse range of applicants.”



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