Sport, parks and leisure - Birmingham 2022 branding and logo revealed...
22 Aug 2019 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

30 Jul 2019

Birmingham 2022 branding and logo revealed
BY Tom Walker

The brand vision has been built around the theme of ‘a Games for Everyone’.

The brand vision has been built around the theme of ‘a Games for Everyone’.

The Birmingham 2022 Commonwealth Games Organising Committee (Birmingham2022) has revealed the brand identity and logo for the event.

Launched three years to the day until the opening ceremony, the brand vision has been built around the theme of ‘a Games for Everyone’.

The branding will form part of efforts to take advantage of what city officials have called the "most significant opportunity it has ever had to showcase the region to a global audience".

The logo has been co-created with people from the region through a series of roadshows, workshops, focus groups and conversations held over the last year. The brand connects key West Midlands destinations – many of which will host events during the Games – bringing their locations together to create the ‘B’ shaped design.

“On this day, in three years’ time, millions of people from across the globe will join us in celebrating the opening of the Birmingham 2022 Commonwealth Games, which is why it will provide a once-in-a-lifetime opportunity to truly put this city and vibrant region on the map," said Ian Reid, Birmingham 2022 CEO.

"Birmingham 2022 will also be a showcase for everything that’s great about this region; the culture, the food and, most importantly, the people that live here. We’re creating the Games for everyone and we’re already collaborating with local people to help make that vision a reality.”

The Games will see 6,500 athletes and team officials from 71 different nations flock to Birmingham and the West Midlands.



Connect with
Sport Parks Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Designs submitted for Derby's £42m swimming pool and waterpark
Designs submitted for Derby's £42m swimming pool and waterpark   22 Aug 2019

Enhanced designs have been submitted for a £42m swimming pool and waterpark complex in Derby. Original plans for the Moorways swimming complex – .... more>>
Bury FC on the brink of expulsion from Football League
Bury FC on the brink of expulsion from Football League   22 Aug 2019

One of England's oldest, existing professional football clubs is facing extinction and expulsion from the English Football League (EFL). The .... more>>
Work underway on £21m Pontefract leisure centre – will become region's largest
Work underway on £21m Pontefract leisure centre – will become region's largest   21 Aug 2019

Work has begun on a £20.8m leisure centre in Pontefract in West Yorkshire. The Five Towns Leisure and Wellbeing Hub will be owned by Wakefield .... more>>
Report calls for increased opportunities for mixed ability sport
Report calls for increased opportunities for mixed ability sport   19 Aug 2019

Disabled people should be offered more opportunities to play sport alongside non-disabled people. That is the finding of a report based on a two-year .... more>>
Sports sector worth £1.14bn to Welsh economy – outperforming travel and accommodation
Sports sector worth £1.14bn to Welsh economy – outperforming travel and accommodation   16 Aug 2019

The Welsh sports sector has been valued at £1.142bn (gross value added), out-performing a number of industries traditionally considered strong in the .... more>>
Company profile


Dyaco UK Ltd

We cater for all markets, aiming to be at the cutting edge of developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

View full profile>>

Catalogue gallery


Featured Supplier

FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time

FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time

FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently. More>>




in this issue

• Equinox's home fitness launch overshadowed by Trump furore
• Holmes Place founder takes over TRIB3
• Merlin Entertainments returns to growth



Latest jobs

Jobs Search



Senior Recreation Assistant (Lifeguard)
Salary: Up to £19,775 per annum
Location: Hatfield, Hertfordshire, UK
Company: GLL
Recreation Assistant (Lifeguard)
Salary: Up to £18,305 per annum (39 hours a week pro rata)
Location: Faringdon, Oxfordshire
Company: GLL
Pavilion Manager
Salary: Competitive
Location: Bicester, UK
Company: Legacy Leisure
Diary dates
Powered by leisurediary.com

03 Sep 2019

Spa Business Bootcamp Course

Laico Hotels & Resorts Regency, Nairobi, Kenya



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>
  Interview: Katy Bowman
In her latest book, the biomechanist and author explains why we need to widen our spectrum of movement and connect with our inner hunter-gatherer More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Editor’s letter: Failing the elderly
Liz Terry shares her thoughts More>>
  On the cover: AJ Hackett
Bungy, New Zealand More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd