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30 Jul 2019
Birmingham 2022 branding and logo revealed
BY
Tom Walker
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The brand vision has been built around the theme of ‘a Games for Everyone’.
The Birmingham 2022 Commonwealth Games Organising Committee (Birmingham2022) has revealed the brand identity and logo for the event. Launched three years to the day until the opening ceremony, the brand vision has been built around the theme of ‘a Games for Everyone’.
The branding will form part of efforts to take advantage of what city officials have called the "most significant opportunity it has ever had to showcase the region to a global audience".
The logo has been co-created with people from the region through a series of roadshows, workshops, focus groups and conversations held over the last year. The brand connects key West Midlands destinations – many of which will host events during the Games – bringing their locations together to create the ‘B’ shaped design.
“On this day, in three years’ time, millions of people from across the globe will join us in celebrating the opening of the Birmingham 2022 Commonwealth Games, which is why it will provide a once-in-a-lifetime opportunity to truly put this city and vibrant region on the map," said Ian Reid, Birmingham 2022 CEO.
"Birmingham 2022 will also be a showcase for everything that’s great about this region; the culture, the food and, most importantly, the people that live here. We’re creating the Games for everyone and we’re already collaborating with local people to help make that vision a reality.”
The Games will see 6,500 athletes and team officials from 71 different nations flock to Birmingham and the West Midlands.
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