Sport, parks and leisure - NGBs see commercial revenue growth, but concerns remain over future funding...
09 Apr 2020 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

19 Feb 2020

NGBs see commercial revenue growth, but concerns remain over future funding
BY Tom Walker

Commercial revenue, including that from sponsorship, accounted for 14 per cent of total NGB income in 2019

Commercial revenue, including that from sponsorship, accounted for 14 per cent of total NGB income in 2019
photo: Shutterstock

National governing bodies of sport (NGBs) have reported a rise in commercial revenue during 2019 – indicating a potential resurgence in corporate sponsorship.

According to the UK NGB Benchmarking Survey Report, commercial revenue – mostly from sponsorship – accounted for 14 per cent of total income in 2019, compared to 13 per cent in 2018 and 11 per cent in 2017.

The report – by chartered accountants Haysmacintyre – is based on responses from 25 NGBs and reveals trends in financial performance and governance, as well as highlighting future threats for the sector.

“While the rise in commercial income is not dramatic, it is encouraging that this apparent resurgence in corporate sponsorship is not just a passing trend," Tom Wilson, partner and sports specialist at Haysmacintyre.

"This bodes well for the future as NGBs try to diversify their income in anticipation of lower public funding in the long-term.

"Sponsors are being drawn to sports that are making strides in development and participation, with a range of organisations reporting multiple commercial partnerships irrespective of their size or status.”

The research, however, also highlights that fears over the future of their public funding remain a concern for the sector.

Grant-based income from UK Sport and/or Sport England was 44 per cent of total income, compared to 45 per cent in 2018 and 48 per cent in 2017, continuing a downward trend.

"A loss of future funding continues to cast a shadow over NGBs, as does worries around how to successfully create diverse, commercial income streams," Wilson added.

"NGBs also cited reputational risks and safeguarding as major concerns, reflecting the exceptional level of scrutiny these high-profile organisations face from their own stakeholders and the general public.”



Connect with
Sport Parks Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
CIMSPA creates digital hub to support the physical activity sector
CIMSPA creates digital hub to support the physical activity sector   09 Apr 2020

A new digital hub has been set up to help individuals and businesses in the physical activity sector deal with the effects of the coronavirus crisis. .... more>>
ukactive says thousands of fitness facilities and 100,000 jobs could disappear without government support
ukactive says thousands of fitness facilities and 100,000 jobs could disappear without government support   08 Apr 2020

Thousands of UK leisure and fitness facilities could close permanently, as operators struggle to deal with the impact of the COVID-19 lockdown. .... more>>
£195m package announced to help physical activity sector through coronavirus outbreak
£195m package announced to help physical activity sector through coronavirus outbreak   31 Mar 2020

A total of £195m of National Lottery funding has been made available to help the sport and physical activity sectors through the ongoing coronavirus .... more>>
Cooper Robertson breathe fresh life into historic Farmington Country Club
Cooper Robertson breathe fresh life into historic Farmington Country Club   31 Mar 2020

Cooper Robertson are transforming the historic Farmington Country Club in Charlottesville, Virginia, to make it more inclusive for women, children, .... more>>
Chelsea FC puts stadium plans on hold as planning permission expires
Chelsea FC puts stadium plans on hold as planning permission expires   31 Mar 2020

Chelsea Football Club has put its plans to build a new stadium on hold until "economic conditions improve". The English Premier League received .... more>>
Company profile


UK Trade & Investment

The Global Sports Projects Team helps overseas event organisers to identify UK suppliers and to learn more about the UK's capability in this competitive field.

View full profile>>

Catalogue gallery


Featured Supplier

Aberdeen Sports Village puts digital connectivity at its core

Aberdeen Sports Village puts digital connectivity at its core

The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it to offer a stronger user experience with digital connectivity at its core. More>>




in this issue

• Leisure Media launches news feeds
• Les Mills launches free digital workouts
• Drake's Island to reopen as museum



Latest jobs

Jobs Search



Personal Trainer
Salary: Self Employed
Location: Wolverhampton, UK
Company: Xercise4Less
Personal Trainer
Salary: Self Employed
Location: Newcastle-under-Lyme, UK
Company: Xercise4Less
Personal Trainer
Salary: Self Employed
Location: Cumbernauld, Glasgow, UK
Company: Xercise4Less
Diary dates
Powered by leisurediary.com

15 Apr 2020

The Impact of COVID-19 on Fitness, Wellness and Hospitality

Online,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd