Sport, parks and leisure - 2019 Cricket World Cup delivered £350m boost to UK economy...
09 Apr 2020 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

09 Mar 2020

2019 Cricket World Cup delivered £350m boost to UK economy
BY Tom Walker

Live coverage of the event reached a global cumulative average audience of 1.6 billion viewers

Live coverage of the event reached a global cumulative average audience of 1.6 billion viewers
photo: Shutterstock

The ICC Cricket World Cup has been credited with delivering a £350m economic boost to the UK.

An economic impact and benefits analysis, carried out by The Sports Consultancy, shows that the tournament generated a financial impact through money spent in the host economy by event visitors and organisers, business to business supplier contracts and broader consumer spend.

According to the study – carried out on behalf of the International Cricket Council (ICC) – London attracted the most direct economic impact of almost £65m, while semi-final venues Manchester and Birmingham saw a boost of £36.3m and £29.7m respectively.

The tournament had a positive effect on hospitality too, with more than 500,000 bed nights generated, resulting in a direct income of 46.5m. The demand for hotel nights was largely driven by nearly 650,000 out of town spectators, 128,385 of whom were international ticket buyers.

Live coverage of the event reached a global cumulative average audience of 1.6 billion viewers, while digital video content was viewed more than 4.6 billion times – confirming the event’s position as one of the world’s most-watched sporting events.

"The Cricket World Cup 2019 was an outstanding success across all measures which is further underlined by this report," said ICC chief executive Manu Sawhney.

“The rise of cricket tourism is clearly demonstrated with almost 20 per cent of attendees coming from overseas and a total of 85 per cent of ticket-buyers coming from out of town with cricket fans increasingly prepared to travel to support their team.

"We expect this trend to continue to rise as the Asian sub-continent continues rapid economic growth."

The 2019 World Cup took place from 30 May to 14 July and ended with a memorable win for home nation England.

The event has also been credited with providing a shot in the arm for grassroots cricket. A local legacy programme initiated by the England and Wales Cricket Board (ECB) resulted in more than one million young people aged 5-12 being engaged with the tournament through initiatives such as Cricket World Cup Club Family Days, the Cricket World Cup Schools Programme and fan zone activations.

According to Tom Harrison, CEO of the England and Wales Cricket Board (ECB), the sustained interest during the World Cup – and England's success – provided a "once-in-a-generation opportunity" to inspire future fans and players to grow the game.

“It was an unforgettable summer of cricket that has elevated the profile of our sport to amazing heights," Harrison said.



Connect with
Sport Parks Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
CIMSPA creates digital hub to support the physical activity sector
CIMSPA creates digital hub to support the physical activity sector   09 Apr 2020

A new digital hub has been set up to help individuals and businesses in the physical activity sector deal with the effects of the coronavirus crisis. .... more>>
ukactive says thousands of fitness facilities and 100,000 jobs could disappear without government support
ukactive says thousands of fitness facilities and 100,000 jobs could disappear without government support   08 Apr 2020

Thousands of UK leisure and fitness facilities could close permanently, as operators struggle to deal with the impact of the COVID-19 lockdown. .... more>>
£195m package announced to help physical activity sector through coronavirus outbreak
£195m package announced to help physical activity sector through coronavirus outbreak   31 Mar 2020

A total of £195m of National Lottery funding has been made available to help the sport and physical activity sectors through the ongoing coronavirus .... more>>
Cooper Robertson breathe fresh life into historic Farmington Country Club
Cooper Robertson breathe fresh life into historic Farmington Country Club   31 Mar 2020

Cooper Robertson are transforming the historic Farmington Country Club in Charlottesville, Virginia, to make it more inclusive for women, children, .... more>>
Chelsea FC puts stadium plans on hold as planning permission expires
Chelsea FC puts stadium plans on hold as planning permission expires   31 Mar 2020

Chelsea Football Club has put its plans to build a new stadium on hold until "economic conditions improve". The English Premier League received .... more>>
Company profile


Pavigym

Known as the number one go-to for flooring and for their unique PRAMA interactive range, PAVIGYM prides itself on engineering gold-standard workout experiences, for every type of audience.

View full profile>>

Catalogue gallery


Featured Supplier

Aberdeen Sports Village puts digital connectivity at its core

Aberdeen Sports Village puts digital connectivity at its core

The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it to offer a stronger user experience with digital connectivity at its core. More>>




in this issue

• Leisure Media launches news feeds
• Les Mills launches free digital workouts
• Drake's Island to reopen as museum



Latest jobs

Jobs Search



Personal Trainer
Salary: Self Employed
Location: Wolverhampton, UK
Company: Xercise4Less
Personal Trainer
Salary: Self Employed
Location: Newcastle-under-Lyme, UK
Company: Xercise4Less
Personal Trainer
Salary: Self Employed
Location: Cumbernauld, Glasgow, UK
Company: Xercise4Less
Diary dates
Powered by leisurediary.com

15 Apr 2020

The Impact of COVID-19 on Fitness, Wellness and Hospitality

Online,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd