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07 May 2020

Customer attitude survey aims to gauge what gym customers want after lockdown
BY Liz Terry

Leisure-net, Max Associates and 4Global have launched a consumer lockdown study

Leisure-net, Max Associates and 4Global have launched a consumer lockdown study
photo: Shutterstock/CandyBox Images

How will customers engage with gyms and health clubs after lockdown? What will their new spending patterns be? How regularly will they attend?

In a bid to find the answer to these questions, Leisure-net Solutions, Max Associates and 4Global’s Datahub have announced the launch of a customer attitude survey to help operators understand customers’ exercise habits as they emerge from lockdown, as well as how they feel about using gyms and leisure facilities.

“We want to help operators understand what has worked during lockdown, how customers are planning to respond when lockdown is reversed and what types of actions they expect from operators to keep them safe, from cleanliness to social distancing,” says Dave Monkhouse, director of Leisure-net Solutions

The survey will also gauge the value customers place on regular exercise and what they will consider value for money in the future.

The results will be benchmarked against all operators taking part, as well as regionally depending on volume. Overall results will be shared with the sector.

“Most European gyms and health clubs expect to reopen within the next few months," says Monkhouse. "It’s vital the UK sector understands what’s important to customers to give operators the best chance of success when they're allowed to reopen for business.

Operators who have signed up to the survey include Active Tameside, Bolton Middlebrook Leisure Trust, Inspiring Healthy Lifestyles, Link4life and Salford Community Leisure.

The survey can be seen here.



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