 |
|
|
 |
14 May 2020
Fitness United launches to support sector through COVID-19 crisis
BY
Liz Terry
|
 |
|
|
|
|
Fitness United launches to support sector through COVID-19 crisis A group of leading suppliers to the fitness industry have joined forces to launch Fitness United – a campaign to support fitness facility operators through the COVID-19 crisis and into the post-lockdown period.
The Fitness United mission is to create a collaboration of suppliers that are committed to doing whatever they can to support fitness facility operators, with support, offers and new services.
The initiative will be open to all reputable suppliers.
Founder members include Hussle, Technogym, HCM, Wexer, Love Recruitment, Core Health & Fitness and Learn Direct.
COVID-19 has changed the way people exercise and will continue to do so for the foreseeable future. The pandemic had a significant impact on the fitness industry and created a challenging trading environment for many businesses.
To participate, suppliers must commit to providing operators with at least one of the following to support operators in the post-lockdown period:
* A new service.
* A discount on an existing service to reduce operators' costs.
* Content or information which will be useful to operators.
Participating suppliers will display the Fitness United official supporter logo on their website and marketing collateral, while their offers and support will be updated and communicated regularly to interested operators via the Fitness United campaign website and through an opt-in newsletter.
Suppliers are invited to register with Fitness United to support the sector. Offers and services will be launched initially to the UK market on 1st June 2020, with European offers launching in a second phase.
The campaign will initially run until the end of 2020.
Neil Harmsworth, co-founder of Hussle, said: “Fitness United will provide suppliers with a platform to show their solidarity and support for fitness facility operators during a period of unprecedented disruption and change.
"As countries emerge from their respective COVID-19 enforced lockdowns, people’s health will become more important than ever before and access to amazing fitness facilities will continue to be a key requirement. Fitness United will provide real and tangible services, offers and content designed to support facility operators as they navigate through the challenges that the second half of 2020 will inevitably bring.”
Peter Rigg, EMEA key account director of Core Health & Fitness, said: “It's really important to us that we are supporting our gym partners through these turbulent times. We are committed to coming out the other side of this fitter and stronger as a sector.”
Abhi Lakhina, managing director at Love Recruitment, said: "Bringing together suppliers to support the industry in these challenging times can only be a good thing. We look forward to supporting operators from a people and recruitment perspective."
Aous Al Hassani, owner of Evolve Gym in London, said: “I think this is a fantastic idea that will be welcomed by gym owners like me. It’s an uncertain time at the moment, so any support from relevant suppliers to help with our relaunch will be greatly appreciated.”
Suppliers can register to join the Fitness United campaign here
Operators can register for the newsletter here
Suggestions and questions welcome: email here
|
|
|
|
|
|
|
|
|
|
Connect with
Sport Parks Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
18 Apr 2024
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, called The Conveners, and hosted by chair of GM Active and
.... more>> |
|
|
|
 |
|
17 Apr 2024
Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten
.... more>> |
|
|
|
 |
|
16 Apr 2024
UK Active has announced details of its annual health and fitness industry awards ceremony, which will take place in Birmingham on the evening of
.... more>> |
|
|
|
 |
|
16 Apr 2024
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed Belinda Steward as MD. Steward was previously MD at
.... more>> |
|
|
|
 |
|
15 Apr 2024
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate,
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
Perfect Gym Solutions S.A.
Perfect Gym is a global software provider specialising in fitness and recreation facility management solutions. Trusted by over 1,500+ sites across 55+ countries, our scalable platform caters to a diverse array of businesses.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
Centre Manager
Salary: £40,221 - £42,403pa + pension + benefits
Location: Exeter, UK
Company: Exeter City Council
|
|
Director of Operations
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Location: Luton, UK
Company: Active Luton
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
