Sport, parks and leisure - Ascend Learning pulls the plug on Premier Global NASM...
29 Jun 2022 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

16 Jun 2022

Ascend Learning pulls the plug on Premier Global NASM
BY Frances Marcellin

Premier Global, one of the fitness education brands in the UK, and a division of US-based Ascend Learning, has ceased trading

Premier Global, one of the fitness education brands in the UK, and a division of US-based Ascend Learning, has ceased trading
photo: Shutterstock/Gardinovachki

Premier Global NASM, which is owned by US-based Ascend Learning, has announced it's winding up its operations in the UK.

It is not clear why a buyer was not sought for the business and Ascend declined to comment on this point when approached by HCM

The education provider has been known for its wide range of courses that trained individuals to become gym instructors and personal trainers. It also offered specialisms in categories such as post-natal, mental health awareness, senior fitness, youth training and corrective exercise.

All qualifications have been endorsed by CIMPSA and certified through awarding body Active IQ – also owned by Ascend Learning – which will continue to trade.

Students aiming to complete their purchased courses have until 31 December 2022 – referred to as the “Teach-Out Period” – to qualify.

If students do not pass their course before this date, they will not be able to receive the qualification, although NASM/AFAA-branded courses can still be completed through NASM’s website.

The company confirmed it will refund students who purchased courses on or after 26 April 2022. Refunds will not be available to those who purchased courses more than 45 days prior to the announcement.

Dan Rees, MD of Premier Global NASM, told HCM that Ascend Learning had taken the decision to invest in the 'higher-growth areas' of its portfolio, adding that 2021 was “an extremely challenging period”, but that the company was committed to looking after its students in the run up to the closure.

Despite the provision of an online learning model, which was first introduced in 2018, Premier Global NASM recorded a drop in demand for training in 2021 against tumultuous market conditions that started after Brexit and were compounded by COVID-induced industry shutdowns.

Rees told HCM he believes the industry is facing a number of challenges, saying. “Due to COVID, many people who had been working in the sector left when facilities were closed and they simply haven’t returned in the same volume.

"In addition, we haven’t seen the same level of interest in people looking to train and qualify to work in the health and fitness sector”.

Rees says he believes the sector is not offering enough stability or incentives to attract young, upcoming recruits, particularly for PT roles which often demand freelance or self-employed status.

“The health and fitness sector is competing with multiple other sectors to attract new talent,” he said. “We know it’s never been the best-paying industry for staff and with the cost of living increasing some people are looking for better-paying roles.”

NASM (the National Academy of Sports Medicine) will continue to offer courses in the US and other countries of operation.

Courses impacted by the closure include the personal trainer diploma – including Level 2 gym instructor and Level 3 personal trainer; strength and conditioning Level 4; pre-/post-natal Level 3; mental health awareness Level 2; and long-term medical conditions.

Premier Global, a stalwart of the early days of the UK industry, was founded by Norman Basson in 1992, opened its training academy in 2010 and was bought by Ascend Learning in 2014 and renamed Premier Global NASM to deliver the US NASM (National Association of Sports Medicine) certifications in the UK.

At the time, CEO Debra Stuart said: “Ascend Learning is a really well established firm in the US, and is known for offering real quality in learning for vocational education.

“From the Premier Global perspective, this acquisition comes at an exciting time and gives us even greater support and momentum to deliver on our growth targets within the UK and beyond in the next three to five years.”

The company launched its online training bundles in 2021 – which provided qualifying personal trainers with a way to streamline training for their future client demographic of choice – through a digital platform supported by a team of qualified tutors.

In addition to NASM and Active IQ, Ascend Learning owns a portfolio of education-focused brands, including AFAA (Athletics and Fitness Association of America) and Nursing CE.

Ascend Learning launched in 2010, employs around 850 staff across 280 locations, and generates around US$384.91m in sales per year.




Connect with
Sport Parks Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
£2.2bn worth of London 2012 legacy investment in PE Premium 'has failed'
£2.2bn worth of London 2012 legacy investment in PE Premium 'has failed'   23 Jun 2022

The London 2012 Olympic legacy investment designed to improve physical education at primary schools has failed, according to a study. Academics at .... more>>
Everyone Can task force aims to narrow inequalities for people with disabilities
Everyone Can task force aims to narrow inequalities for people with disabilities   23 Jun 2022

A special task force has been established to boost physical activity opportunities for people with disabilities. Part of UK Active’s .... more>>
You can now get in-goggle swim training from Smart goggle startup, Form
You can now get in-goggle swim training from Smart goggle startup, Form   20 Jun 2022

Form, a Vancouver-based tech startup that creates smart swimming goggles, has released a new collection of digital real-time workouts for swimmers .... more>>
UK Active names former NHS Confederation chief, Mike Farrar, as its new chair
UK Active names former NHS Confederation chief, Mike Farrar, as its new chair   15 Jun 2022

Mike Farrar has been announced as the new chair at UK Active. His tenure will start in August 2022 when he takes over the position from Tanni .... more>>
Industry leaders write to government asking for help with soaring energy prices
Industry leaders write to government asking for help with soaring energy prices   15 Jun 2022

Key organisations from the UK’s leisure industry are lobbying the government for financial support to help operators manage the impact of rising .... more>>
Company profile


Funxtion International BV

Funxtion is the only independent B2B company that offers a full ecosystem of customizable digital fitness content and omnichannel delivery services.

View full profile>>

Catalogue gallery


Featured Supplier

Parkwood Leisure celebrates milestone of teaching 100,000 children to swim

Parkwood Leisure celebrates milestone of teaching 100,000 children to swim

Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Lifeguard
Location: Stevenage, UK
Company: Stevenage Leisure Limited
Apprentice Lifeguard
Location: Stevenage, UK
Company: Stevenage Leisure Limited
Swimming Teacher
Salary: £15.76ph
Location: Norwich, UK
Company: University of East Anglia
Diary dates
Powered by leisurediary.com

30-30 Jun 2022

Active Uprising 2022

The ICC, Birmingham, Birmingham , United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd