 |
|
|
 |
23 Jun 2023
Nike is hiring 1000 fitness trainers as it pushes deeper into wellness
BY
Liz Terry
|
Nike Well Collective sees the sportwear giant massively widening its remit into the health and fitness and wellness sector
photo: Nike
Nike is ramping up its plans to grow market share in the health and fitness and wellness market with the launch of a new initiative called Nike Well Collective, which it says will "deliver innovation, expertise, services and experiences across body, mind and life". To drive this Collective, Nike will be onboarding more than 1,000 new fitness trainers 'from Los Angeles to Paris to Shanghai to Seoul', potentially putting it head to head collision course with organisation such as Les Mills, which recently inked a new global deal with Nike rival, Adidas.
"This worldwide and world-class network of trainers, coaches and experts will help advise and inspire Nike Well Collective, helping create holistic fitness content, programming and experiences across our entire ecosystem," said Nike's Amy Montagne.
The company will also be seeking to extend its sphere of influence by engaging with academics, researchers, scientists, medical professionals and academic authors across its holistic fitness pillars – movement, mindfulness, nutrition, rest and connection, as well as areas such as reproductive health.
It has named Deepak Chopra, MD, the specialist in mindfulness and holistic wellness and founder of The Chopra Foundation and Chopra Global, as the first to come on board and social media posts indicate that Chopra has already started work mentoring Nike teams.
As part of the reorganisation, Nike Live retail outlets have been renamed Nike Well Collective stores, while @niketraining has become @nikewellcollective on Instagram, to bring existing operations in line with the new initiative.
"We're committed to being more than a global sports brand," said Montagne. "The Nike of today is a place for everyone to feel connected and included. It celebrates the joy of movement, the power of mindfulness and the benefits of considering the whole self.
“Nike Well Collective celebrates all bodies and all forms of movement. Because we know holistic fitness is more than just sport, it’s focusing on body, mind and life,” she said. “Our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most – a life well lived.”
Nike says the Well Collective will support every aspect of wellness through its connected ecosystem, including retail, social media, the content on Nike apps, Nike Run Club and Nike Training Club. It will also work on the research front through Nike Sports Lab.
"Sport science and innovation is in Nike’s DNA," said Liz Weldon, VP, global Nike women’s brand management and a certified integrative nutrition health coach. "In its Nike Sport Research Lab, Nike has world-class PhDs and researchers across mind and body sciences who work with elite and everyday athletes around the world to create the future of sport. This expertise will anchor Nike Well Collective with credible information and services for all aspects of holistic fitness, allowing deeper connections with consumers in more meaningful ways.
“We’re a sport company, but I also see us as a movement and wellness company — this means embracing and celebrating all forms of movement and all health journeys and being your authentic self,” said Weldon. “Nike Well Collective is the action behind those aims, giving the guidance and support needed for anyone to reach their personal wellness goals.
“We want to be a trusted support network where people know they’re getting access to the best guidance, innovation, experiences and community connection,” she said.
 |
|
|
|
|
|
|
|
|
|
Connect with
Sport Parks Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
24 Jul 2024
With the 2024 Paris Games about to begin, GLL is celebrating the fact that 94 athletes from its Sport Foundation programme will be competing at both
.... more>> |
|
|
|
 |
|
25 Jul 2024
Sector leaders in the UK have collaborated to create the Physical Activity Leadership Network that aims to raise physical activity levels, address
.... more>> |
|
|
|
 |
|
23 Jul 2024
Finalists for the UK Active Awards 2024 have been announced. Winners from across the 14 categories will be revealed at a ceremony at the
.... more>> |
|
|
|
 |
|
17 Jul 2024
Community Leisure UK (CLUK) and The Richmond Group of Charities have joined forces to support charitable trusts and social enterprises in
.... more>> |
|
|
|
 |
|
16 Jul 2024
Gymbox has partnered with Haringey Council and not-for-profit organisation, Raza Sana, to give opportunities to those living in disadvantaged
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
Panatta Srl
Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
Swim Manager
Salary: Competitive
Location: Sutton-in-Ashfield, UK
Company: Everyone Active
|
|
General Manager
Salary: £40,000pa basic + bonus + commission
Location: Leeds, UK
Company: Coach Gyms
|
|
General Manager
Salary: £36,000 - £40,000pa + benefits
Location: Landore, Swansea, UK
Company: Tennis Swansea 365
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
