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| Product news |
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03 Jun 2019
Myzone vs. wrist trackers
Supplier: Myzone Ltd
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The Myzone belt measures a user's heart rate accurate to an EKG of 99.4 per cent
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
More and more people are getting involved with wearable products, from retailers such as Apple, Samsung, or Fitbit, but how are club owners using this data as a motivational tool to engage with their members? With Myzone, operators can understand exactly what their customer is doing and how often they are doing it, while also receiving accurate data that they can utilise to make better business decisions.
"Myzone provides operators with a suite of products and features, ranging from built-in challenges to gamify their club, personal goal setting to enhance member engagement, and online social connections to help build a community amongst members. Myzone offers a full integration process to ensure the implementation within each facility is a success, eliminating the risk factor of club owners just crossing their fingers and hoping it works," said Gemma Bonnett-Kolakowska, global marketing director at Myzone.
Myzone measures a user’s heartrate, (accurate to an EKG at 99.4 per cent), during exercise and monitors all activity. Rather than counting steps, Myzone tracks intensity throughout any exercise, i.e. strength training, cycling, HIIT, yoga, etc. by monitoring a user’s percentage of max HR with five simple, colored-coded zones that translate into Myzone Effort Points, or MEPs, rewarding users based on overall effort. A feature that wrist trackers lack.
Myzone measures data only while users are wearing the belt, recording their workouts and monitoring their overall exercise activity. This info is then stored on the Myzone app, allowing members to keep track of their fitness progression overtime. Operators also have access to KPI reports on their users within their personal management portal so that they can stay up to date on their customers' activity and progression. Wearables have proven they are here to stay. Therefore, making the decision to implement a wearable solution, like Myzone, that helps to understand member behaviour is just the basis of business intelligence.
To learn more, please visit www.myzone.org, email [email protected], or call +44 1158 714396.
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Supplier: Myzone Ltd
Nottingham UK
Wearable tech that increases member engagement makes the difference on the gym floor and to your bottom line. Reward effort not ability, with an immersive fitness experience that gives your members results they can see. Myzone levels the playing field with unique and fun experiences based on accurate heart-rate technology. MEPs keep your members motivated; Myzone helps you to keep them coming back.
Are you ready to give your community the tools that make exercise habits stick? Myzone unlocks engaging and motivational experiences in and out of the gym. Let’s get more people moving.
Web:
www.myzone.org
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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| Company profile |
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ABC Trainerize
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience.
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