Sport, parks and leisure - MoveGB: Collaboration, not aggregation, is the message
22 Sep 2019 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

01 Aug 2019

Collaboration, not aggregation, is the message

Supplier: MoveGB
More MoveGB details


 Collaboration, not aggregation, is the message

MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.

Normally the question we hear is: “What happens if you get in the way of our relationship with the customer?”

Often, we hear this from those partners who have a larger national footprint and are historically more established in the market. And it is totally understandable, owning that customer relationship is the way the value chain in our industry has historically been founded.
However, unlike brands operating as aggregators or discounters, our priority is to collaborate with our partners, it is not to ‘own the customer’.

Why?

Because we are supremely confident that partnering with Move will create extra value for our partners anyway. And we have plenty of evidence to back that up.

We create extra value because the Move model attracts new customers to the partner, customers who have a big appetite for variety in their fitness regimes. Often what happens is that many of these new customers become direct customers for the partner. And we’re fine with that!

We recently undertook an exercise with one of our key partners, Parkwood Leisure. The research found that over a two-year period, as well as generating thousands of pounds in new revenue for Parkwood through the addition of Move customers, the new arrivals also converted into 1320 new direct customers for one of their sites over a two-year period.

So this is a great example of what we like to call the triple win or win-win-win. The customer is happier and healthier, the partner sees new revenue surge and Move grows along with them. And that’s what we mean about being a collaboration platform.


Supplier: MoveGB
Bath UK
One membership giving you access to 100s of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!

Web: www.movegb.com/partners
More MoveGB details

Product news
Wattbike supplies Rugby World Cup venues   22 Sep 2019

Wattbike supplies Rugby World Cup venues

A partnership deal has resulted in more than 180 Wattbikes being supplied to all stadiums and training venues at this year's Rugby World Cup.

Pulse's new AirBike tests mental and physical strength   09 Sep 2019

Pulse's new AirBike tests mental and physical strength

Pulse Fitness is set to expand its portfolio of cardio equipment with the launch of its new AirBike.

New Vitapure BodyShake system sends 'positive environmental message'   06 Sep 2019

New Vitapure BodyShake system sends 'positive environmental message'

The Vitapure Drinks Company, creator of the Vitastream system, has developed BodyShake, a new drinks machine that dispenses protein shakes.

Physical Company app enables operators to create 'inspiring' workouts for members   29 Aug 2019

Physical Company app enables operators to create 'inspiring' workouts for members

Physical Company has developed an app that will give users access to a library of educational videos that will enable trainers to create workouts.

Airofit trains vital lung capacity for better athletic performance   27 Aug 2019

Airofit trains vital lung capacity for better athletic performance

Airofit, a Denmark-based perfomance equipment company, has developed a respiratory trainer that it claims can boost athletic performance by up to eight per cent.

NOHrD Bike combines form and function   20 Aug 2019

NOHrD Bike combines form and function

NOHrD, sister brand of WaterRower, has developed the NOHrD Bike, to meet customer demand for fitness equipment with a design-led aesthetic.

Technogym secures Trafford Leisure contract   20 Aug 2019

Technogym secures Trafford Leisure contract

Trafford Leisure has appointed Technogym as its official fitness equipment provider.

Hutchison tech upgrade transforms exercise experience at Dundee International Sports Complex   08 Aug 2019

Hutchison tech upgrade transforms exercise experience at Dundee International Sports Complex

Fitness AV specialists Hutchison Technologies have completed a major fit out at the Dundee International Sports Complex (DISC), in Dundee, Scotland.

Company profile


Precor

Throughout our history, we have been at the vanguard of fitness innovation and award-winning CV products.

View full profile>>

Catalogue gallery


Featured Supplier

Gympass brings together corporate workforces and leisure operators

Gympass brings together corporate workforces and leisure operators

The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry. More>>




in this issue

• CMO: any exercise is good for you
• Exercise on NHS could be 'miracle cure'
• Blair Drummond invests £1m in Sea Lion Enclosure



Latest jobs

Jobs Search



Duty Manager
Location: Thetford, UK
Company: Lex Leisure
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Sherwood, Nottingham, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com

19-23 Sep 2019

CIDESCO World Congress & Exhibition

Hyatt Regency, Chicago, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd