Sport, parks and leisure - Les Mills UK: Does your fitness studio contain the cure to 21st-century living?
14 Oct 2019 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

Company advertorial
Does your fitness studio contain the cure to 21st-century living?

Supplier: Les Mills UK
More Les Mills UK details



It’s been hailed as the answer to any number of ailments – heart disease, depression and chronic back pain, to name a few. But could the fitness studio also be the antidote to a more modern phenomenon: technology-driven loneliness?

As the proliferation of smartphones, social media and remote working continues to erode human touchpoints in our lives, particularly among younger generations, loneliness is becoming a major societal issue.

According to a 2018 survey from The Economist and the Kaiser Family Foundation (KFF), more than two in ten adults in the United States (22 per cent) and the United Kingdom (23 per cent) say they always or often feel lonely, lack companionship, or feel left out or isolated, with technology cited as a major contributor.

However, fitness may hold the solution. New research suggests health clubs could have a major role to play in helping people to digitally disconnect and get back to their real-world roots by reaping the benefits of shared exercise experiences.

The group effect

Published this month in the Journal of Sport, Exercise and Performance Psychology, the Les Mills Groupness Study found that gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise. It identified the powerful role ‘the group effect’ plays in positively influencing a club member’s overall workout experience – and their intention to return.

“What our findings show is that we really are social animals when it comes to working out,” says Bryce Hastings, Head of Research at Les Mills. “When you maximize the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion.”

The “groupness” factor was also cited as an influence on member retention, chiming with previous research which has found group exercisers are 26 per cent less likely to cancel memberships than gym-only members.

Instructors are essential

“We now also know that increased groupness is correlated with a stronger intention to return, which may affect adherence. In other words, it’s all-encompassing for the club member,” Hastings adds, noting that the group exercise Instructor plays a crucial role in maximizing the group effect.

“Instructors are armed with the knowledge, skills and experience to know how to help people feel like they’re working out as a true group with shared goals.

“It’s their ability to connect with the individuals in the group and create a sense of ‘we’ in a class that produces a very positive overall experience. They take what we know from science and bring it to life for club members.”

The study saw 97 adult exercisers take part in a variety of different group fitness classes. These included cardiovascular athletic conditioning such as cycling (RPM™), martial arts-inspired workouts (BODYCOMBAT™), synchronized strength training using weights (BODYPUMP™), and high-intensity interval sessions (LES MILLS GRIT™ and LES MILLS SPRINT™).

The findings also suggested that participants rated groupness higher for synchronized workouts such as BODYCOMBAT (where people are moving together) than “off the beat” programs such as LES MILLS GRIT.

Growing evidence

The Les Mills Groupness Study adds to a mounting body of research that underlines the importance of group dynamics for enhancing exercise experiences. This includes the Les Mills Get Fit Together study and research into the effects of CXWORX™ on medical students’ stress levels and quality of life.

Following the Get Fit Together study in 2012, participants reported the greatest levels of satisfaction when they felt more involved in the group activity. The trial of 25 sedentary adults found that effective group workouts alone can produce the physiological and musculoskeletal health benefits that are vital to a healthy lifestyle.

Fast forward to 2017, and Dr Dayna Yorks from the University of New England College of Osteopathic Medicine found that study participants in a CXWORX group scored significantly higher in terms of stress-reduction and physical, mental, and emotional quality of life compared to those people who worked out alone.

Social solutions

With group exercise accounting for 50 per cent of all attendances at the world’s leading clubs, the findings shed fresh light on the specific social benefits clubs are well-placed to provide members in helping to tackle loneliness and stay motivated.

Some 58 per cent of members report being highly motivated by the social aspect of attending the gym, according to The Retention People (TRP). Meanwhile, the company’s recent research report found group exercisers who visit their club just once per week are 20 per cent more likely to be loyal members (staying longer and referring friends) than those who visit three times per week and only workout on the gym floor.

And at a time when Virtual and On Demand workouts are growing in popularity – with 85 per cent of gym members now also working out at home – the Les Mills Groupness Study underlines the unique benefits of live group workouts in a health club.

“Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation that clubs can offer members,” said Phillip Mills, executive director at Les Mills.

“As a result of this study, we now have the evidence to show how much is actually at play between a group of exercisers. And by cranking up the levels of groupness in a workout, we have the power to create the ultimate exercise experience for a club member.”

A link to the paper published in Sport, Exercise, and Performance Psychology is available here.
Does your fitness studio contain the cure to 21st-century living?

New research suggests health clubs could have a major role to play in helping people to digitally disconnect and get back to their real-world roots by reaping the benefits of shared exercise experiences


Supplier: Les Mills UK
London UK
Les Mills is the creator of 20 fitness programs spanning weights-based exercise to cycling, dance, yoga, high-intensity interval training and children’s physical activity. BODYPUMP™, BODYCOMBAT™, RPM™ and LES MILLS GRIT™ are examples of the LES MILLS™ programs available in 17,000 licensed clubs around the globe. Every week millions of people build their fitness with Les Mills. Independent research shows that those attending LES MILLS classes come to their club at least two times more each week than others* and 93% of LES MILLS class attendees recommend their current facility to their friends and family.**

LES MILLS workouts can also be experienced beyond gym walls with the LES MILLS On Demand online streaming service.

Learn more about Les Mills here: www.lesmills.com/uk



Web: www.lesmills.com/uk
More Les Mills UK details

Product news
ClassPass inspires with digital campaign   11 Oct 2019

ClassPass inspires with digital campaign

ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors and studios.

Power Plate holds event to celebrate milestone anniversary   10 Oct 2019

Power Plate holds event to celebrate milestone anniversary

To commemorate its 20 year anniversary Power Plate has held an event in London to educate attendees on the benefits of whole body vibration training.

 Collaboration, not aggregation, is the message   25 Sep 2019

Collaboration, not aggregation, is the message

MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.

Wattbike supplies Rugby World Cup venues   22 Sep 2019

Wattbike supplies Rugby World Cup venues

A partnership deal has resulted in more than 180 Wattbikes being supplied to all stadiums and training venues at this year's Rugby World Cup.

Pulse's new AirBike tests mental and physical strength   09 Sep 2019

Pulse's new AirBike tests mental and physical strength

Pulse Fitness is set to expand its portfolio of cardio equipment with the launch of its new AirBike.

New Vitapure BodyShake system sends 'positive environmental message'   06 Sep 2019

New Vitapure BodyShake system sends 'positive environmental message'

The Vitapure Drinks Company, creator of the Vitastream system, has developed BodyShake, a new drinks machine that dispenses protein shakes.

Physical Company app enables operators to create 'inspiring' workouts for members   29 Aug 2019

Physical Company app enables operators to create 'inspiring' workouts for members

Physical Company has developed an app that will give users access to a library of educational videos that will enable trainers to create workouts.

Airofit trains vital lung capacity for better athletic performance   27 Aug 2019

Airofit trains vital lung capacity for better athletic performance

Airofit, a Denmark-based perfomance equipment company, has developed a respiratory trainer that it claims can boost athletic performance by up to eight per cent.

Company profile


Crown Sports Lockers

We design, manufacture and install bespoke timber furniture, including lockers, vanities, bench seating, treatment rooms, washrooms, cubicles, bedroom furniture and reception desks.

View full profile>>

Catalogue gallery


Featured Supplier

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, More>>




in this issue

• Corporate fitness a 'huge opportunity'
• F45 moves into public leisure centre
• British Museum's Digital Discovery Centre upgraded



Latest jobs

Jobs Search



Swimming Teacher
Salary: £20 - £25 per hour
Location: Boreham, Chelmsford, UK
Company: New Hall School
Lifeguard
Salary: £9.02 - £10.76 per hour
Location: Boreham, Chelmsford, UK
Company: New Hall School
Diary dates
Powered by leisurediary.com

15 Oct 2019

SAPCA Technical Meeting

Loughborough University, Loughborough, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Fitness: Hybrid fitness
ESPA Life at Corinthia's 'revolutionary' new fitness service, BodySPace More>>
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd