Sport, parks and leisure - Eleiko: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
12 Dec 2019 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

07 Oct 2019

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

Supplier: Eleiko
More Eleiko details


Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, a deadlift bar that is designed to make this type of training more accessible for everyone.

The company say that the bar, which had its official launch earlier this year, had been very well received, as it meets the current demand for lifting equipment among an increasingly wide group of fitness enthusiasts.

Erik Blomberg, CEO of Eleiko, said: "Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible."

The Öppen bar is a space-saving solution that is designed to make training more inclusive to a wide group of users. It rests on durable rubber feet that provide stable upright storage, as well as raise the 'sleeves' for unencumbered loading and unloading of bumpers and plates, thus solving a common problem with regular trap bars.

Not just for deadlifting, the company has produced a training video highlighting some of the lifts achievable with the bar, including lunges, rows, tricep kickbacks, skull crushers, shoulder presses and camber squats.

The Öppen has already been purchased by a wide variety of facilities in the UK, from personal training studios, to sports clubs and health and fitness chains catering to a wide range of exercisers. Clients include David Lloyd Leisure, Third Space and Nuffield Health.

The launch of the Öppen Deadlift Bar is part of the Swedish group's efforts to widen its market potential beyond strength and conditioning facilities - with products that make it easier to cater to the demand for weightlifting equipment in mainstream fitness clubs.



Product news
Laura Game joins Physical Company   09 Dec 2019

Laura Game joins Physical Company

Physical Company has announced the appointment of Laura Game to the role of account manager with a specific focus on the reseller market.

John Harris joins Freemotion   05 Dec 2019

John Harris joins Freemotion

Freemotion Fitness has appointed John Harris to the role of director of Business Development.

Power Plate launches new range of vibration training equipment   28 Nov 2019

Power Plate launches new range of vibration training equipment

Power Plate has launched a new collection of premium targeted vibration training equipment.

Crown Sports Lockers debuts new sustainable waterproof locker solution
  27 Nov 2019

Crown Sports Lockers debuts new sustainable waterproof locker solution

Crown Sports Lockers (CSL), a UK-based locker manufacturer specialising in bespoke changing solutions, has developed a new waterproof locker that combines practicality and sustainability.

Technogym secures Newcastle University partnership   15 Nov 2019

Technogym secures Newcastle University partnership

Technogym has been appointed as the official fitness equipment supplier to Newcastle University.

CryoAction looks for rapid growth   31 Oct 2019

CryoAction looks for rapid growth

London-based CryoAction is expecting to quadruple its business in the next year or so, as demand for "freeze therapy" increases among the leisure sector.

RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training   30 Oct 2019

RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training

The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.

Myzone is adding the   30 Oct 2019

Myzone is adding the "feelgood" experience into exercise

Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.

Company details

Eleiko

We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.


Eleiko
London
London

Visit website

More Eleiko details



in this issue

• David Lloyd to launch ASMR experience
• Benefits of referrals 'not as large as hoped'
• Museum of the Home targets 2020 relaunch



Latest jobs

Jobs Search



Duty Manager
Salary: Up to £22,930 PA
Location: Manchester, UK
Company: GLL
Duty Manager
Salary: Up to £22,930 PA
Location: Teversham, Cambridge, UK
Company: GLL
Diary dates
Powered by leisurediary.com

10-12 Dec 2019

SportAccord Pan America

tbc, Fort Lauderdale, United States




Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Restaurants: Sharing the love
Famous restaurants are popping up in unexpected places. We found out more More>>
  Tourism: Transforming Istria
In Istria, Croatia, tourism firm Maistra is changing the face of hospitality in the region, with a series of intriguing design-led hotels. As its most ambitious hotel project takes shape, Professor Terry Stevens finds out more More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd