Sport, parks and leisure - Jordan Fitness: Brand means business: A new era of gym equipment customisation
11 Jul 2020 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

22 Oct 2019

Brand means business: A new era of gym equipment customisation

Supplier: Jordan Fitness
More Jordan Fitness details


Brand means business: A new era of gym equipment customisation

Jordan gives clubs the opportunity to personalise their equipment, including the HIIT Bench, with club logos and colours
Jordan Fitness has long been recognised across the industry for its premium-quality gym equipment, and its wide variety of free weights, benches, functional kit, rigs and storage.

As one of the early pioneers in customisation, Jordan was among the first to introduce the opportunity for gyms, hotels and franchises to add their logo and brand colours to its free-weights. Today, not only does the company offer personalisation of its urethane dumbbells, barbells, olympic discs and studio plates, but any rack or rig can also be bespoke, in both design and colour, to suit any style, due to the company's extensive powder coating facility.

If that’s not enough to make a club's brand stand out, the company's custom flooring and turf offering adds another dimension, offering the possibility of developing unique designs for exclusive and bespoke fitness programming.

The big hit this year, however, has most certainly been the introduction of Jordan's new HIIT Bench. This three-in-one functional training station features an adjustable bench with a plyo box surface, as well as storage and attachments for a host of functional kit. It enables clubs to create their own unique HIIT experience.

What really gives the HIIT Bench the edge, in addition to the add-ons such as the core trainer, is Jordan's customisation offerings, which gives clubs the opportunity to laser etch their logos into the mainframe and offers more than 250 RAL colour options. In addition, clubs can choose to add any style of dumbbells, to match their brand ethos.

Will gyms ever look the same again?

Jordan recognises that brand means business, more business for gyms who want to connect with their community and build a unique identity amongst their followers.

Personalisation doesn’t have to come at a premium price. Jordan has mastered this over its 30 years in business and with dedicated account management and advice, operators really can bring their brand to life.



Supplier: Jordan Fitness
Kings Lynn Norfolk UK
Jordan Fitness are a leading authority on the design and supply of quality, commercial functional fitness equipment and Instructor training in the UK and internationally. In addition to supplying top brands such as Hatton Boxing and PowerWave, Jordan’s own brand gym and fitness product range is supplied to the trade, national chain, independent and boutique gyms and distributors across the globe. Jordan Fitness also have established relationships with other leaders within the global fitness industry including fitness brand, Lifeline USA.

Web: www.jordanfitness.com
More Jordan Fitness details

Product news
myFitApp launches branded live-streaming as part of its COVID-19 support package   24 May 2020

myFitApp launches branded live-streaming as part of its COVID-19 support package

Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.

Bicester hotel opens purpose-built performance facilities to attract new target audience   12 May 2020

Bicester hotel opens purpose-built performance facilities to attract new target audience

The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.

EGYM launches digital functionality to help gyms adjust to a post lockdown world
  08 May 2020

EGYM launches digital functionality to help gyms adjust to a post lockdown world

As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.

Adidas calls on BLK BOX for flooring solutions at new World of Sports complex   04 May 2020

Adidas calls on BLK BOX for flooring solutions at new World of Sports complex

Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.

Gympass partners with Wexer to launch on-demand workouts for operators   04 May 2020

Gympass partners with Wexer to launch on-demand workouts for operators

Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.

What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive   28 Apr 2020

What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive

There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.

fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus   16 Apr 2020

fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus

fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.

Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel   16 Apr 2020

Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel

Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.

Company profile


Matrix Fitness

At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards.

View full profile>>

Catalogue gallery


Featured Supplier

Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka

Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka

Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health. More>>




in this issue

• Fitness United set up to support sector
• MPs write to Rishi Sunak, asking for tourism support
• Government 'stepping up plans' for the return of sport



Latest jobs

Jobs Search



Swimming Teachers
Salary: Competitive hourly rate
Location: Nationwide
Company: Everyone Active
Lifeguards
Salary: Competitive
Location: Nationwide, United Kingdom
Company: Everyone Active
Diary dates
Powered by leisurediary.com

10-11 Jul 2020

IFBA Live

The Slate at Warwick Conferences, Coventry, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Community: Bright Hart Lane
Grant Cornwell on the Tottenham Hotspur Foundation’s community work More>>
  Last word: Nature’s bounty
FairWild is setting standards in the harvesting of wild ingredients More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd