Sport, parks and leisure - MoveGB: Who does your brand belong to?
17 Jan 2020 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

13 Nov 2019

Who does your brand belong to?

Supplier: MoveGB
More MoveGB details


Who does your brand belong to?

The MoveGB Team
Who does your brand belong to?

There used to be only one answer to this question: the company that grew it and invested in it.

But these days it’s not so clear cut. As a relatively young business, we’ve always been hugely passionate about protecting and nurturing our Move brand. And we still are. Only, we’ve come to realise - and respect - that our customers and partners own our brand at least as much as we do

At Move, we’ve recently been refining our core brand components. It’s been a really fulfilling process and has allowed us to look back critically at where we’ve come from - and where we’re going. We’ve looked hard at what we’re good at, and what we’re not so good at.

These days, customers now assess a brand on what it says, what it does and what it stands for. They increasingly expect brands to stand for something.

Accenture Strategy’s most recent global survey of nearly 30,000 consumers found that 62 per cent of customers want companies to take a stand on current and broadly relevant issues like sustainability, transparency or fair employment practices.

And in our case, if we’re honest, we’ve been so focused on growth that we started to lose sight of what our real mission was, and always has been.

We know that the Move model solves a real problem for the industry and all our fitness partners: customer retention. It does this by supplying customers with inspiring and convenient activity variety.

But our true purpose runs deeper than that. We do what we do because we want to help people live more active lifestyles, for longer.

Recently, ukactive’s great National Fitness Day campaign helped focus our thoughts even more. In the fight against inactivity, the task is to win both hearts and minds.

So, our refined brand purpose? It needed to be simple, meaningful and get across that what we do is as emotionally driven as it is physically driven.

MoveGB exists to move people for life.

What does your brand stand for?


Supplier: MoveGB
Bath UK
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.

Web: www.movegb.com/partners
More MoveGB details

Product news
Auro fitness app democratises personalised training   14 Jan 2020

Auro fitness app democratises personalised training

Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.

Core Health & Fitness announce partnership with professional OCR athlete, Rea Kolbl   19 Dec 2019

Core Health & Fitness announce partnership with professional OCR athlete, Rea Kolbl

Core Health & Fitness announced a new and exciting partnership with professional obstacle course race (OCR) athlete, Rea Kolbl. Kolbl is an impressive athlete with a variety of experience that ranges from OCR to competitive gymnastics in her native Slovenia.

Laura Game joins Physical Company   09 Dec 2019

Laura Game joins Physical Company

Physical Company has announced the appointment of Laura Game to the role of account manager with a specific focus on the reseller market.

John Harris joins Freemotion   05 Dec 2019

John Harris joins Freemotion

Freemotion Fitness has appointed John Harris to the role of director of Business Development.

Wattbike remain best-in-class performance bike for David Lloyd Leisure   04 Dec 2019

Wattbike remain best-in-class performance bike for David Lloyd Leisure

David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent tender.

Power Plate launches new range of vibration training equipment   28 Nov 2019

Power Plate launches new range of vibration training equipment

Power Plate has launched a new collection of premium targeted vibration training equipment.

Crown Sports Lockers debuts new sustainable waterproof locker solution
  27 Nov 2019

Crown Sports Lockers debuts new sustainable waterproof locker solution

Crown Sports Lockers (CSL), a UK-based locker manufacturer specialising in bespoke changing solutions, has developed a new waterproof locker that combines practicality and sustainability.

CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020   26 Nov 2019

CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020

It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.

Company profile


TVS Group

Our company was established in April 2009 and this year marks our 10 year anniversary.

View full profile>>

Catalogue gallery


Featured Supplier

WEXO: The definitive cross training solution

WEXO: The definitive cross training solution

A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format. More>>




in this issue

• Everyone Active reveals boutique format
• Fusion invests £2m in eight centre upgrades
• Bewilderwood to open second site



Latest jobs

Jobs Search



Recreation Assistant (Lifeguard)
Salary: Up to £22,008 per annum (40 hours a week pro rata)
Location: Redhill, Surrey
Company: GLL
Senior Recreation Assistant (Lifeguard)
Salary: Up to £23,894 per annum (40 hours a week pro rata)
Location: Barnet, North London
Company: GLL
Diary dates
Powered by leisurediary.com

21-23 Jan 2020

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Louis D’Amore
Louis D’Amore on the work of the International Institute for Peace through Tourism More>>
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>
  Community: Bright Hart Lane
Grant Cornwell on the Tottenham Hotspur Foundation’s community work More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd