Sport, parks and leisure - Hussle: Bounce back faster with a new risk-free joiner channel
05 Dec 2021 Sport, parks, & leisure: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

30 Mar 2021

Bounce back faster with a new risk-free joiner channel

Supplier: Hussle
More Hussle details



The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.

Will members come flooding back as soon as the doors open? Will they shy away, perhaps concerned about safety or having found new ways to exercise at home or outdoors? Or will they be looking for a new hybrid solution that offers them the best of both worlds?

Whatever the case, with facilities having lost an estimated 30-40 per cent of members during the past year, and more than 70 per cent of Hussle clients saying they will have the same or even less to spend on marketing versus pre-Covid, making informed marketing decisions and choosing partners who work with you to create additional revenue streams will be crucial to success.

Hussle, the first marketplace for fitness in the world, is a free digital marketing channel with a powerful UK-wide reach that gets you new members, risk-free.

Jamie Owens, director of fitness partnerships at Hussle, explains: “We speak to operators on a daily basis, who all tell us they need to see a vast improvement in the results of their new membership promotions this year, despite only having the same amount or even less to spend on marketing. This is where we can help.

“Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost.

“Hussle has turned more than 30,000 users into direct club members in the last 18 months alone. That’s actual members of your gym, which still belong to you regardless of how future partnerships progress.

“On average, 26 per cent of customers go on to become exclusive members of gyms they visit via Hussle. And, through our new Membership Conversion Service (MCS), we proactively encourage users to join clubs they attend regularly.”

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators.

Owens continues: “We target customers who don’t currently engage with traditional gym memberships by investing in two main marketing channels – direct to consumer through big brand marketing and commercial partnerships with the likes of Premier Inn and Vodafone, as well as via big-name employers providing fitness-as-a-benefit to staff, such as CBRE, Facebook and the NHS.

“Thanks to the national marketing partnerships we attract, plus the corporate members we generate, Hussle can offer operators members they would never normally attract.”

The key Hussle audience is aged 20-35 – the next generation of gym members, who're typically younger than most operators’ core 40-plus audience.

These include:
  • Customers requiring multi-venue workouts no single operator can provide, typically using at least two facilities around six times a month

  • Occasional users, who may also exercise outdoors or use digital platforms, but still represent a valuable share of a club’s wallet

  • 'Try-before-they-buy’ customers – accessing fitness via the Hussle platform enables consumers to try different gyms in their home area, giving operators the chance to impress

  • In the last 18 months Hussle has also brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms.


If you’re interested in taking part in Hussle’s Membership Conversion Service pilot, please contact Jamie Owens.

To find out more about Hussle or to become a partner visit Hussle's official website.
Bounce back faster with a new risk-free joiner channel

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators
photo: Hussle


Supplier: Hussle
London UK
Hussle is the UK’s most flexible way to get fit. When you Hussle, you get access to gyms across the UK, so it’s easier than ever to fit fitness into your life.

Web: www.hussle.com
More Hussle details

Product news
Premier Global NASM teams up with Your PT to create new career pathway for learners
  30 Nov 2021

Premier Global NASM teams up with Your PT to create new career pathway for learners

Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT), to deliver a streamlined career pathway from qualification to application as a Personal Trainer.

Active IQ strikes up partnership with Myzone   26 Nov 2021

Active IQ strikes up partnership with Myzone

Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered with leading fitness wearable technology company Myzone.

Active IQ wins Exporter of the Year award   24 Nov 2021

Active IQ wins Exporter of the Year award

Active IQ has won the Exporter of the Year award at the sixth annual FAB 2021 Awards, organised by the Federation of Awarding Bodies.

Life Fitness extends partnership as official supplier to Williams Racing 
  10 Nov 2021

Life Fitness extends partnership as official supplier to Williams Racing

Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.

RISE Fitness provides franchisees with direct access to world-class education via partnership with Premier Global NASM   04 Nov 2021

RISE Fitness provides franchisees with direct access to world-class education via partnership with Premier Global NASM

To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE Fitness has appointed Premier Global NASM as its preferred education partner.

Fitronics launches new and improved member journey software, Digital   26 Oct 2021

Fitronics launches new and improved member journey software, Digital

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.

Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym   26 Oct 2021

Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym

The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.

Luxe Fitness partners with Fisikal to drive digital member journey   26 Oct 2021

Luxe Fitness partners with Fisikal to drive digital member journey

Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with Fisikal – an expert in digital business management solutions – to enhance its member experience and digital journey.

Company profile


Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.

View full profile>>

Catalogue gallery


Featured Supplier

Fives Soccer Centres debuts new ‘personal development’ concepts

Fives Soccer Centres debuts new ‘personal development’ concepts

Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of its digital football concept, as part of the brand’s drive to bring an ethos of personal development into its centres. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



General Manager
Location: Huncote, Leicester, UK
Company: Everyone Active
Digital Marketing Assistant
Salary: Competitive
Location: UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

07 Dec 2021

World Halotherapy Association Symposium

virtual event,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Katy Bowman
In her latest book, the biomechanist and author explains why we need to widen our spectrum of movement and connect with our inner hunter-gatherer More>>
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd